As stewards of the ever-changing digital advertising landscape, IAB Canada is committed to keeping our community ahead of the curve. The same is true internationally – look no further than the recent IAB US’s extremely focused community town hall addressing…
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The digital advertising landscape is in a constant state of flux. To navigate these changes successfully, and to ensure our industry thrives, it’s vital that we have a clear understanding of the most pressing challenges and opportunities from those on…
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Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
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The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping the advertising industry seamlessly transition to privacy-conscious ad models when…
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IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to reshape digital advertising by phasing out third-party cookies, removing access…
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Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible AI practices and member of IAB Canada, recently released its…
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Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores what marketers need to consider to ensure continued success with…
Read MoreToday, IAB Tech Lab announced the release of their Differential Privacy Guidance, a document developed by the PETs Working Group designed to empower all stakeholders in the digital media ecosystem with the knowledge and tools needed to evaluate and implement…
Read MoreThis week IAB Canada submitted official feedback to the Standing Committee on Industry and Technology (INDU) who are currently reviewing the proposed Bill C-27 – an Act to govern both privacy and artificial intelligence. Working with our Privacy and AI…
Read MoreAs we prepare for the upcoming Report on Data event on November 29th in Toronto, IAB Canada and our community are all about data that helps discover opportunities in the Canadian digital media landscape. Recently, The Globe Media Group released…
Read MoreCanada’s Digital Charter (Bill C-27) made its way back onto the order paper last week at the Standing Committee on Industry and Technology (INDU). This important legislation has been top of mind for all Canadians and is comprised of three…
Read MoreThis week IAB Canada celebrated Retail Media (RM) with its annual conference dedicated to the explosive growth of the channel in Canada and around the world. With some of the brightest minds in the space, we spent an afternoon to…
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