IAB Canada and RCC Join Forces to Drive Retail Media Forward in Canada
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
Read MoreIAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
Read MoreIAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
Read MoreThe new Digital Services Tax (DST) is set to disrupt Canada's $18B digital advertising ecosystem, hitting businesses hard.
Read MoreUpdated August 1, 2024. While the House takes a rest, IAB Canada is continuing to track files that are impacting the industry both near and far. Following are two files that have seen some recent activity.
Read MoreIAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.
Read MoreIAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
Read MoreIAB Canada is thrilled to have been awarded “Most Impactful Product/Service in Privacy” award at the inaugural PICCASO Privacy awards ceremony in Toronto June 11.
Read MoreIAB Canada is thrilled to unveil a new slate of board members, officially appointed during today's Annual General Meeting. This diverse group of industry leaders brings a wealth of experience and fresh perspectives to the table, poised to guide IAB Canada through a dynamic and ever-evolving digital advertising landscape.
Read MoreIAB Canada members are getting ready to touchdown in Cannes for the 71st Cannes Lions Festival of Creativity. If this is your first time at Cannes, we’re here to help navigate the enormity of this annual celebration of the advertising…
Read MoreAs stewards of the ever-changing digital advertising landscape, IAB Canada is committed to keeping our community ahead of the curve. The same is true internationally – look no further than the recent IAB US’s extremely focused community town hall addressing…
Read MoreThe digital advertising landscape is in a constant state of flux. To navigate these changes successfully, and to ensure our industry thrives, it’s vital that we have a clear understanding of the most pressing challenges and opportunities from those on…
Read MoreCanada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
Read More