IAB Releases Attention Metrics Guide
The IAB US Attention Task Forces has released a series of helpful resources on the state of attention measurement. Brands globally have shifted their efforts towards capturing attention metrics.
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Meaningful Measurement in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. While attaining critical mass…
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