Reflections on IAB Canada’s State of the Nation 2024

IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.

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IAB Canada Releases the Digital Advertising Revenue Report

IAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A strong start in the first quarter showed recovery momentum from…

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The Modern TV Advertiser – Following the Audience 

On the heels of the 2021 IAB Canada Revenue Survey indicating a steep incline in video ad spending ($1.2B up 20.7%), Comcast has released an insightful report outlining “Actionable Insights for the Modern TV Advertiser”. While the study’s scope is…

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