Skip to main content
IAB Canada
Powerful Digital Leadership
  • About
    • About IAB
    • Councils, Committees & Working Groups
    • Board Members
    • IAB Canada Team
    • Calendar
    • Diversity, Equity and Inclusion – Charter
  • Events
    • Upcoming Events
    • Speaker Submission Form
  • Education
    • Certifications
      • DAOC - Digital Ad Operations
      • DBPC - Digital Media Buying
      • DMSC - Digital Media Sales
    • On-Demand Training
      • Digital Media Buying and Planning
      • Digital Media Fundamentals
      • Search Engine Optimization (SEO)
    • Live Full Day Courses
      • Data Fundamentals
      • Digital Media Buying and Planning
      • Digital Media Fundamentals
      • Digital Media Sales 2-Day
      • Paid Search Marketing
      • Programmatic Media 1.5-Day
      • Search Engine Optimization (SEO)
    • Corporate and Custom Training
  • Resources
    • IAB Resources
    • IAB & Partner Research
    • Knowledge Centre
    • Industry Research Directory
    • News
    • Job Board
    • Our Community Uninterrupted
    • Podcasts
    • Digital Media Directory
  • Guidelines
    • Best Practices
    • Canadian Legislation
    • Standards & Guidelines
  • TCF Canada
    • TCF Canada For Vendors
    • TCF Canada for CMPs
    • TCF Canada for Publishers
    • TCF Canada for Advertisers & Agencies
    • TCF Canada Terms & Conditions
    • TCF Canada Policy
  • Membership
    • Membership Benefits
    • Member Perks
    • Join IAB
    • Our Members
    • Member Portal
  • Contact Us
  • News
  • Your Profile
  • Member Login
  • Adchoices
  • Twitter
  • LinkedIn
  • Member Login
  • Learner Login
  • News
  • Contact Us
  • Français
  • Search

Tag: Seller Defined Audiences

Oct 27, 2022

Seller AND User Defined Audiences Hit the Addressability Stage 

The industry is pushing forward on all Addressability fronts. While Google announced the roll out of its highly anticipated control centre for ads, publishers are beginning to implement refined contextual offerings and get into the Seller Defined Audiences (SDA) mind…

Read More
Mar 10, 2022

IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)

On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their…

Read More

Posts by Category

  • Community Uninterrupted
  • Events
  • Interviews
  • Member’s Blog
  • Policy Updates
  • President’s Note
  • Recent News
  • Research
  • Tips
  • Uncategorized
  • Video Spotlight powered by Visible Measures

IAB Canada Head Office

111 Peter Street,
Suite 406B. Toronto, ON M5V 2H1
Phone Number:
416-598-3400
  • Home
  • About
  • Guidelines
  • Resources
  • Events
  • Membership
  • News
  • Member Portal
  • Contact Us
  • Français

Sign up for our Newsletter

Sign up now

Follow Us:

  • RSS
  • YouTube
  • Twitter
  • LinkedIn

Elite Corporate Sponsors:

Exclusive Advertising Agency:

Octopus Ink

In partnership with

Kijiji

AdChoices

IAB Canada is proud to support the AdChoices program.

2023 © IAB Canada. All rights reserved.

  • Privacy Policy