As the industry copes with the multi-level chess game involving instability of cookie-based media, a moving target on privacy legislation and the insertion of AI into the value chain, it can be challenging to know what it is that we don’t know and where to focus our attention in the short to mid-term. IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
Changing Expectations from the Media Buying Community
This year more than ever, we are seeing shifts in how media is being evaluated and importantly, how partnership expectations are changing. While the majority of agency leads concur that effectiveness and efficiencies reign supreme, our 360 Study reveals other key attributes that can make or break a media sales offering. Our annual survey captures valuable insights into everything from market thought leadership and attentiveness to tools and product quality. This report takes in critical feedback from over 200 media buyers in the Canadian marketplace and allows media suppliers to better understand their competitive positioning and discover edge areas.
This year’s report is set to be fielded in the coming weeks, and we are grateful as ever for the participation from the respondents. In true 360 fashion, this year we will be adding an element that helps to provide valuable feedback to the buy side, and we will help identify the key attributes that make for excellent partnerships all around.
There’s still time to join the 360 Study. To participate, send an email to research@iabcanada.com.
Barometer on Sustainability
While the industry continues to embrace the latest advancements in technology, each new addition to the collective tech stack must now be evaluated through the lens of sustainability. Early reporting from leaders in the AI space are indicating that there is work ahead. Meanwhile, brands and agencies appear to be incorporating sustainability and social corporate responsibility into their value rubric when it comes to media inventory. IAB Canada has fielded a barometer study to help bring perspective to the extent sustainability is influencing decision-making. The aim is to provide visibility into the opportunity costs of lagging behind global commitment to reduce carbon emissions generated through digital advertising.
Join the study! Take the survey now.
Salary Survey
IAB Canada’s annual salary benchmark study is wrapping up in field. This report delves into compensation across the many roles that exist in the digital advertising sector. The deep dive includes publisher and media planning and buying roles and looks at periphery compensation tools like perks and programs that are designed to attract and retain top talent in the market. In an industry that is facing several headwinds and uncertainty, this benchmarking study can help navigate the world of talent for HR professionals and business owners. Participants in the study receive a free copy of the report. The study is available for sale to non-participants.
For additional information about how to take part in the Salary Survey, send an email to research@iabcanada.com.
In Preparation for Report on Data
Research is a cornerstone of the IAB Canada offering and our annual Report on Data event focuses on the treasure-trove of insights that are being made available about the Canadian digital media market. We look forward to a year end event that highlights the many opportunities that exist in Canada and we are ever grateful to our community for bringing these opportunities to light.
Join the conversation at councils@iabcanada.com