With just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards eCommerce enablement, where virtually every category can be shopped and…
Read MoreAn IAB Canada Elections Update With multiple news outlets reporting today that the next federal election could be called as early as Sunday, with a September 20th trip to the polls, IAB Canada is busy preparing our publisher members to…
Read MoreWith both federal and provincial policy makers demanding increased youth privacy protection, it should be no surprise that pre-emptive changes are being made by the world’s largest platforms ahead of legislative amendments. There have been some bold steps taken by…
Read MoreOffering training to employees is critical for driving revenue growth, increasing skills, improving the leadership pipeline, and enhancing employee engagement. Many organizations intuitively know this but finding the time and budget to prioritize training can sometimes be difficult. To help…
Read MoreBusinesses across all categories continue to flock to eCommerce enablement. According to Oracle, in 2020 the US witnessed 10 years’ worth of eCommerce growth within three months and we saw a similar story unfold here in Canada. Standard Media Index…
Read MoreThe next generation of industry standards will evolve as code and late last week, IAB Tech Lab announced its plan to support the industry and facilitate the governance and management of relevant open-source projects that will support innovation, deployment and…
Read MoreIn preparation for the June 2022 Ontario provincial election and a looming federal election this fall, the team at IAB Canada has been busy working to arm our members with the information they need to manage increasingly complex election legislations.…
Read MoreWhile the industry continues to focus on re-imaging the digital advertising ecosystem, eCommerce has seen significant growth over the past few years and has been experiencing its own reinvention. As we prepare for the upcoming Business of Digital eCommerce event…
Read MoreToday, IAB’s Legal Affairs Council released their Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications,” which examines the privacy laws of 11 countries – Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria,…
Read More“The amount of customer data doubles every two years, but 99% of new data is never used, analyzed or transformed to drive customer experience” – MIT As consumers demand more from the brands they interact with, making sense of the…
Read MoreIAB Tech Lab announced last week their newly released automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital sellers file) or app-ads.txt files against sellers.json…
Read MoreIAB gathered over 150 legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This team of privacy rock stars from nations including Singapore, Nigeria, Brazil, Australia, and Canada have…
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