At a time when the industry faces pressure from international regulations, consumer demands and increased advertiser scrutiny, the supply chain must impose self-regulatory standards on itself to ensure it remains secure, effective, and accountable. With a broad spectrum of issues…
Read MoreEffective transparency requires infrastructure to support it and this week, IAB Tech Lab hit a major milestone with its launch of the highly anticipated Transparency Centre. This first of its kind central hub is a one-stop resource where buyers, sellers…
Read MoreWith 5 days down and just over 30 to go before we head to the polls to exercise our civic duty, we are officially experiencing the shortest election period in Canadian history. When Prime Minister Justin Trudeau dropped by Rideau…
Read MoreWith just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards eCommerce enablement, where virtually every category can be shopped and…
Read MoreAn IAB Canada Elections Update With multiple news outlets reporting today that the next federal election could be called as early as Sunday, with a September 20th trip to the polls, IAB Canada is busy preparing our publisher members to…
Read MoreWith both federal and provincial policy makers demanding increased youth privacy protection, it should be no surprise that pre-emptive changes are being made by the world’s largest platforms ahead of legislative amendments. There have been some bold steps taken by…
Read MoreOffering training to employees is critical for driving revenue growth, increasing skills, improving the leadership pipeline, and enhancing employee engagement. Many organizations intuitively know this but finding the time and budget to prioritize training can sometimes be difficult. To help…
Read MoreBusinesses across all categories continue to flock to eCommerce enablement. According to Oracle, in 2020 the US witnessed 10 years’ worth of eCommerce growth within three months and we saw a similar story unfold here in Canada. Standard Media Index…
Read MoreThe next generation of industry standards will evolve as code and late last week, IAB Tech Lab announced its plan to support the industry and facilitate the governance and management of relevant open-source projects that will support innovation, deployment and…
Read MoreIn preparation for the June 2022 Ontario provincial election and a looming federal election this fall, the team at IAB Canada has been busy working to arm our members with the information they need to manage increasingly complex election legislations.…
Read MoreWhile the industry continues to focus on re-imaging the digital advertising ecosystem, eCommerce has seen significant growth over the past few years and has been experiencing its own reinvention. As we prepare for the upcoming Business of Digital eCommerce event…
Read MoreToday, IAB’s Legal Affairs Council released their Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications,” which examines the privacy laws of 11 countries – Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria,…
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