Event

State of the Nation 2025

MONTREAL

July 8, 2025

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Member News

Welcome to Our Newest Members: adcellerant

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

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Upcoming Events

Step into the next era of marketing innovation with Microsoft. Join us for a dynamic and thought-provoking webinar that explores how generative AI is reshaping the advertising landscape. From unlocking new levels of creativity to driving smarter, faster campaign execution—this session will show you how AI is not just a tool, but a game-changer. ​ […]

Jun 24, 2025, 11:00 am – 12:00 pm

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We’ll bring together industry leaders to share best practices, showcase emerging tools and unpack real-world campaigns. Don’t miss this chance to learn how your organization can work with creators as true strategic allies Agenda The Creator Effect – The New Age of Influence Presented by Jeanette Rees (#paid) The influencer landscape has evolved—shifting consumer expectations, […]

Jun 26, 2025, 11:00 am – 12:00 pm

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Join us at IAB Canada’s premier event, the State of the Nation, the must-attend digital advertising summit for agencies, advertisers, publishers, and ad tech professionals. This annual gathering brings together the most influential voices in Canada’s digital advertising ecosystem to share exclusive insights, strategic priorities, and the latest global updates shaping the industry. As the […]

Jul 8, 2025, 11:00 am – 2:00 pm

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Latest News

Postcards from State of the Nation 2025

State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.

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IAB Tech Lab

IAB Tech Lab Launches Containerization Project

The IAB Tech Lab has launched a new global initiative aimed at modernizing the infrastructure behind programmatic advertising. The Containerization Project is designed to tackle growing complexity in the supply chain and create a more efficient and scalable framework for real-time bidding (RTB).

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