Welcome to Our Newest Members: StackAdapt Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
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Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
VOD Evolution 2026: What Canadian Streamers Are Doing That Advertisers Can’t Ignore Now in it’s sixth year, Roku’s VOD (Video-on-Demand) Evolution study reveals how Canadian streamers are driving a shift in TV viewing and ad engagement. This session explores how changing habits — from linear streaming to ad-supported formats — are influencing where and how […]
Nov 25, 2025, 12:00 pm – 1:00 pm
Join us for IAB Canada’s year-end event, The Report on Data 2025, where the digital advertising community gathers to close the year with exclusive insights and connections. This highly anticipated event features the unveiling of the latest CMUST study, offering an in-depth look at Canadian media usage trends, alongside exclusive presentations of the year’s most […]
Nov 27, 2025, 1:00 pm – 6:00 pm
Around the world, privacy laws are reshaping how organizations collect and manage user consent. From Europe’s GDPR to Canada’s Law 25 and the growing patchwork of U.S. state laws, brands and publishers now face a complex regulatory landscape — one that directly impacts user experience, data performance, and marketing outcomes. In this 1-hour session, join Cedrik Lafrance, Country Manager […]
Dec 4, 2025, 11:00 am – 12:00 pm
Humans of Digital features Naomi Zhao, Vice President, Eastward Media
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Humans of Digital features Ryan Fuss, Chief Revenue Officer, Stingray Advertising
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IAB Tech Lab has introduced the User Context Protocol, a new open standard built for the agentic AI era where intelligent systems rely on fast, interoperable, and privacy-aware signal exchange. Powered by embeddings rather than traditional text-based data, UCP enables more efficient ad selection, real-time intent understanding, and trusted communication across the supply chain. As AI reshapes programmatic decisioning, this new framework offers the modern infrastructure the industry needs, and IAB Canada encourages members to stay engaged as these standards take shape.
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