IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner with various Canadian and global organizations to provide our members with discounts to industry events.
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Kanter’s Media Reactions Survey 2022
These are challenging times for brands as they seek to maximize returns in a fragmented media landscape and for media companies looking to engage audiences and maintain advertising revenues. Media Reactions is an annual survey that provides a comprehensive view of the current media landscape to help advertisers, agencies and media brands navigate it. It explores consumer perceptions of media channels and brands, as well as marketers’ preferences.
We recently released our global survey, and we’re now looking to hear more from Canadian marketers, so we’d like to invite you to participate and share your perspective in this year’s survey. It takes just 10 minutes to complete, and all responses are anonymous and confidential.
Survey results will be available upon request – please reach out to your Kantar representative if interested. If you’d like view the recording of the global webinar, please visit and register at this link.