2023 will continue to bring a fully modernized tech stack to the scene and its new potential to drive conversion is a force to be reckoned with. Leveraging first-party data to create powerful contextually relevant messages is the new game in town. We’ll cover everything from the latest technology solutions and data strategies to dynamic […]
Oct 3, 2023, 1:00 pm – 6:00 pm
In this global research from Twitch Ads and Amazon Ads, we explore the key elements that define fandom and the benefits for participating fans, identify how fandom has evolved in recent years, and uncover how brands can get in on the hype. Speaker: Brett Bates, Creative Strategy Lead, Twitch Ads
Oct 12, 2023, 1:00 pm – 2:00 pm
Join IAB Canada for an evening unplugged as we discuss the state of CTV in Canada and how to think about it in the coming months. Set in our intimate Data Night format, this “straight to-the-point” discussion will be casual, candid and timely as our market grapples with several legislative changes over the coming months. […]
Nov 2, 2023, 3:30 pm – 6:00 pm
IAB Canada’s annual year closing event is all about data. We present the annual CMUST study results and line up the latest and greatest Canadian digital media research reporting in one do not miss event. Tied to the IAB Canada AGM meeting later in the day, this event provides a comprehensive recap of the year […]
Nov 29, 2023, 1:00 pm – 5:00 pm