As consumer privacy and the deprecation of the third-party cookie continues to dominate the conversation, it becomes increasingly important to focus attention on new methods of addressing the digital-first consumer. But what is addressability and how does it impact the relationship between advertisers, publishers, and the consumer? Join us in this discussion of the evolutionary […]

Oct 6, 2022, 1:00 pm – 2:00 pm

The Privacy Sandbox initiative aims to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all. Join Emily Scadden, strategic partnerships for the Privacy Sandbox, and team, will […]

Oct 12, 2022, 1:00 pm – 2:00 pm

The number of desktop and mobile devices blocking ads globally is fast approaching the 1 billion mark. Today, on average, online publishers miss the opportunity to monetize a fifth of their audience due to the growing use of adblocking tools and extensions—collectively leaving billions of dollars on the table every year. As with every complex […]

Oct 19, 2022, 1:00 pm – 2:00 pm

Brought to you by IAB Canada’s DEI Working Group Join us as our DEI Working Group brings together diverse voices to speak to the opportunity that spans the country! This power-hour kicks off with one of Canada’s leaders in consumer and audience research: Vividata, who will take industry through their recent Multicultural consumer study, followed […]

Oct 25, 2022, 11:00 am – 12:00 pm

Marketing budgets are usually the first to get cut during times of economic uncertainty. With less budget, marketers will prioritize performance campaigns over brand marketing, even though sustained investment in brand translates to improved awareness, performance, and competitive advantage. The problem has always been justifying brand marketing dollars but advances in technology are making it […]

Nov 9, 2022, 1:00 pm – 2:00 pm