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Business of Digital:

Report on Data 2024

November 27, 2024 | The Great Hall, Toronto

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About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

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Today’s new measurement landscape is fundamentally different than what’s come before.  In addition to some challenges, this new landscape presents significant new opportunities for buyers and sellers alike.  In this webinar, David Phillips will provide an overview of this new landscape, what opportunities exist and some specific ways that Environics Analytics can provide cross-platform measurement […]

Dec 4, 2024, 1:00 pm – 2:00 pm

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How to Connect with Digitally Savvy Newcomers

From cars and furniture to bank accounts and mobile phones, newcomers are making significant purchases as they settle into Canada. This presents a valuable opportunity for brands to connect with these new customers online.

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