Member News

Welcome to Our Newest Members: Armilla
Welcome to Our Newest Members: Purolator
Welcome to Our Newest Members: Airmiles

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

The consumer perspective is a key element in developing a strategy in any industry. Join Mike Fragomeni, Director of Strategic Insights at Vividata, and Rahul Sethi, VP of Insights and Marketing at Vividata, as they delve into the habits and opinions of cannabis consumers across Canada. We’ll explore: Changes in consumer habits Attitudes and behaviours […]

Nov 29, 2022, 1:00 pm – 2:00 pm

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IAB Canada’s annual closing event is all about data. We present the annual CMUST study results and line-up the latest and greatest Canadian digital media research reporting in one do not miss event. Tied to the IAB Canada AGM meeting later in the day, this event provides a comprehensive recap of the year as well […]

Dec 5, 2022, 1:00 pm – 5:00 pm

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The Globe and Mail takes pride in its status as an independently owned Canadian media company that is committed to solutions-based journalism. It caters to a high-value audience that demonstrates its support for the company’s mission through print and digital subscriptions. The Globe is also a technology company, a global leader in building software geared […]

Dec 8, 2022, 1:00 pm – 2:00 pm

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Latest News

Operators Chomping at the Bet – iGaming Regulations Unplugged

Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]

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IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)

On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their inventory by leveraging first party data.  Born within Project Rearc, and off the heels of IAB Canada’s recently released […]

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