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Welcome to Our Newest Members: OneTrust Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
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Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
In early 2020, IAB Canada shifted its entire communication strategy to serve the industry through the creation of our weekly Our Community Uninterrupted newsletter. We focused on providing our subscribers with rich content and access to our valuable industry papers and outputs. We have received tremendous feedback and we are so thrilled to have provided such a broad service to […]
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Dear IAB Canada Members, Every December, we take the time to reflect on the many highlights that took place throughout the year. While most people on the planet would cite 2020 as “memorable”, for the digital advertising industry specifically, it has been particularly so. Faced with a constant stream of challenges hurled at the industry, […]
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After an extremely successful Advanced TV Week event earlier this year, we are excited to announce the launch of the IAB Canada 2020 Advanced TV Buying Guide. With over 60% of all Canadians now streaming TV/video online each month, this space has become ripe with opportunity for advertisers who are looking to reach a captive […]
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IAB Canada released the 2019 Digital Ad Revenue Survey results this week. Actual total Internet revenue is up +15% to $8.8 billion in 2019 vs the +11% forecast of $8.5 billion, a bit faster than 2018’s 12% increase, in a decade of double-digit growth. French language Internet ad revenue grew 16% to 1.5 billion, maintaining […]
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