Member News

Welcome to Our Newest Members: Bayer
Welcome to Our Newest Members: The Podcast Exchange
Welcome to Our Newest Members: IKEA
Welcome to Our Newest Members: Mars United Commerce
Welcome to Our Newest Members: mplus Tech

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

Immigration to Canada is at an all time high. We are planning to welcome over 1.3 million permanent residents to the country in the next three years. This represents the single biggest growth opportunity for brands and marketers to develop relationships with net new customers.  Many new immigrants have already established their foundational services prior […]

Jul 25, 2024, 1:00 pm – 2:00 pm

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Privacy and consent legislation like PIPEDA, Quebec Act 25, CCPA and numerous US State regulations are more important than ever to data privacy in Canada and the United States. If you do business in Canada and the US you should be aware of these data privacy laws, regardless of where your business is headquartered In […]

Aug 1, 2024, 12:00 pm – 1:00 pm

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It’s the year of Cookie Independence. Join us for an immersive exploration into the evolving state of digital advertising in the wake of cookie deprecation. In this IAB Canada event, industry leaders will converge to share invaluable insights, innovative strategies, and forward-thinking initiatives shaping the landscape of digital advertising beyond traditional cookie-based targeting. Event Highlights […]

Sep 26, 2024, 4:00 pm – 7:00 pm

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Latest News

The Cookie Lives On 

Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings. 

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Holiday Streaming Season Kicks Off Earlier Than Expected, Says Roku

The holiday season is rapidly approaching, and with it comes a surge in advertising activity. This comes earlier than expected, and many traditional assumptions about consumer behaviour may not hold true in the ever-changing digital advertising industry. Marketers need solid facts to create a jolly experience for their customers.

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Reflections on IAB Canada’s State of the Nation 2024

IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.

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