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Welcome to Our Newest Members: 360 Agency
Welcome to Our Newest Members: Telus
Welcome to Our Newest Members: Jebbit

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

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Upcoming Events

Every day, millions of Canadians come to YouTube to inspire and be inspired. As a result, they create content, share skills, launch businesses, find community and ultimately positively impact the economy. A new report from Oxford Economics found that in 2021, YouTube’s creative ecosystem contributed $1.1B CAD to Canada’s GDP. Join us as we welcome YouTube’s Andrew Peterson to discuss the highlights from […]

Sep 6, 2022, 1:00 pm – 2:00 pm

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With shifts in consumer behaviour, increased concerns around consumer privacy, and a changing economic landscape, how are media buyers looking to optimize the power of programmatic? Join Index Exchange for a conversation with their partners as they discuss their media buying and marketing strategies and how they’re embracing digital’s ongoing transformation. Speaker: Index Exchange and […]

Sep 13, 2022, 1:00 pm – 2:00 pm

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The Global Alliance for Responsible Media (GARM) has, beginning in the summer of 2019, provided a framework for a common set of definitions around brand safety and suitability. Leveraging this framework is designed to “lead to the removal of harmful content from advertiser-supported social media,” to cite the World Federation of Advertisers, who founded the […]

Sep 14, 2022, 11:00 am – 12:00 pm

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Latest News

Operators Chomping at the Bet – iGaming Regulations Unplugged

Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]

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IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)

On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their inventory by leveraging first party data.  Born within Project Rearc, and off the heels of IAB Canada’s recently released […]

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