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About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

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Upcoming Events

With global changes in privacy guidelines and the phasing out of third-party cookies, measurement must be interoperable, secure, and validated. Join us as we sit down with Nielsen to delve into attribution methodology and results, so that marketers can future-proof their analytics, optimize campaigns weekly, test budget allocations, and benefit from a more holistic measurement – […]

Oct 4, 2022, 11:00 am – 12:00 pm

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As consumer privacy and the deprecation of the third-party cookie continues to dominate the conversation, it becomes increasingly important to focus attention on new methods of addressing the digital-first consumer. But what is addressability and how does it impact the relationship between advertisers, publishers, and the consumer? Join us in this discussion of the evolutionary […]

Oct 6, 2022, 1:00 pm – 2:00 pm

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The Privacy Sandbox initiative aims to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all. Join Emily Scadden, strategic partnerships for the Privacy Sandbox, and team, will […]

Oct 12, 2022, 1:00 pm – 2:00 pm

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Latest News

Operators Chomping at the Bet – iGaming Regulations Unplugged

Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]

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IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)

On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their inventory by leveraging first party data.  Born within Project Rearc, and off the heels of IAB Canada’s recently released […]

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