Member News

Welcome to Our Newest Members: North Strategic
Welcome to Our Newest Members: Glacier
Welcome to Our Newest Members: Cirque du Soleil

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

The opportunities to capture reach through advanced video, audio and other innovative channels are growing. Sight, Sound and Motion in digital channels provide advertisers with flexibility to deliver compelling creative at the right time to the right audience. Layering on location-specific data and various measurement models, the possibilities for advertisers to reach consumers in post-cookie times are hard to […]

Mar 29, 2023, 1:00 pm – 5:00 pm

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We must do better. IAB Canada breaks down the key areas of corporate social responsibility and spotlights issues that have seen a lot of promises with limited action. Covering topics like DE&I, ageism, environmentally conscious advertising and more, IAB Canada will bring thought leaders together to define our collective roadmap forward to responsible online advertising. […]

Apr 20, 2023, 5:00 pm – 8:00 pm

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IAB Canada’s State of the Nation event is the “do not miss” annual digital advertising summit that will be taking place again in 2023. Developed to bring the industry together from coast to coast, this event is full of critical industry updates, top priorities for 2023 and an update on international activities that are important […]

May 31, 2023, 1:00 pm – 5:00 pm

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Latest News

Operators Chomping at the Bet – iGaming Regulations Unplugged

Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]

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IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)

On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their inventory by leveraging first party data.  Born within Project Rearc, and off the heels of IAB Canada’s recently released […]

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