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Welcome to Our Newest Members: Sunday Market
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Welcome to Our Newest Members: Gusto TV

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

IAB Tech Lab’s Privacy Sandbox Taskforce has completed a report on the implications of Google’s plan to eliminate third-party cookie-based tracking from its Chrome browser while replacing it with the Privacy Sandbox. The Privacy Sandbox is a series of alternative solutions to the third-party cookie that aims to protect people’s privacy. This report identified several […]

Feb 28, 2024, 4:00 pm – 5:00 pm

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Join us for an engaging, unplugged conversation on the continued evolution of Canadians’ media usage as we unwrap the latest CMUST study presented by PHD. We’ll explore the shifts in Canada’s preferences and time spent across all media types, with a particular focus on the Vancouver market.  We’ll feature insights from Environics Analytics that empower […]

Feb 29, 2024, 3:30 pm – 6:30 pm

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Hosted by Ad Standards Canada The Code for Responsible Advertising of Food and Beverage Products for Children came into effect on June 28, 2023 and applies to all advertisers in Canada. This Code places strict restrictions on the advertising of food and beverages to children. In this webinar, Ad Standards staff will provide a practical […]

Mar 20, 2024, 1:00 pm – 2:00 pm

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Latest News

How AI Impacts Digital Advertising- SEARCH

IAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search

Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores what marketers need to consider to ensure continued success with their search advertising campaigns in this new era of AI-powered search.

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Operators Chomping at the Bet – iGaming Regulations Unplugged

Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]

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