Welcome to Our Newest Members: Perkopolis 
Welcome to Our Newest Members: Microsoft Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
Learn More
Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
Join IAB Canada as we look to delve into the state of data and measurement in Canada with POVs from the buy and sell side. Brought to you by our Data Analytics and Measurement Committee, we will discuss opportunities, challenges, and measurement implications in the digital marketing and advertising space, as experts speak candidly on […]
Sep 17, 2024, 1:00 pm – 2:00 pm
Snapchat partnered with Kantar to conduct a quantitative survey to better understand, and therefore resonate with, Canadian Newcomers as they account for a large portion of the Canadian population. The research focuses on answering three key questions: Who are Canadian Newcomers How do Canadian Newcomers make decisions? What role does Snap play in the lives of Canadian Newcomers?
Sep 24, 2024, 1:00 pm – 2:00 pm
Join us for Inspiration and Intel from behind the scenes at Cannes Lions. Get a unique insider’s take on the best creative work in the world. Join Canadian Cannes Lions Advisory Board member Karen Howe as she shares the essential global trends that’ll drive business in the year ahead. Karen will also provide a comprehensive […]
Sep 25, 2024, 1:00 pm – 2:00 pm
The new Digital Services Tax (DST) is set to disrupt Canada’s $18B digital advertising ecosystem, hitting businesses hard.
Full Article
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
Full Article
Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
Full Article
IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
Full Article