Welcome to Our Newest Members: Wunderkind 
Welcome to Our Newest Members: Sun Life Financial 
Welcome to Our Newest Members: UHN Foundation Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
Learn More
Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
This 3 hour skills lab will feature an open-mic learning opportunity for all levels of media account planning and buying and will delve into tactical subject matter to help sharpen skills and remain on-point when it comes to effectively reaching Canadians. Attendees will get an invaluable opportunity to ask the tough questions with the smartest […]
Jan 28, 2025, 1:00 pm – 4:00 pm
Join us for The Great Canadian Tech Trek as we bring the latest insights from the Canadian Media Usage Study (CMUST) directly to our members in Montreal, Halifax, and Vancouver! For over 20 years, CMUST has been the essential resource for understanding evolving media consumption habits in Canada. Discover key trends in media usage, including […]
Feb 4, 2025, 11:00 am – 2:00 pm
Join us for The Great Canadian Tech Trek as we bring the latest insights from the Canadian Media Usage Study (CMUST) directly to our members in Montreal, Halifax, and Vancouver! For over 20 years, CMUST has been the essential resource for understanding evolving media consumption habits in Canada. Discover key trends in media usage, including […]
Feb 6, 2025, 3:00 pm – 5:00 pm
This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year’s Consumer Electronics Show.
Full Article
IAB Canada had the privilege of taking part in a closed-door roundtable hosted by StartUp Canada. We heard from several founders of Small and Medium Sized Enterprises (SMEs) about how they are affected by the Digital Service Tax (DST).
Full Article
IAB Canada has unveiled the results of its inaugural Digital Media IQ Measurement Initiative, designed to assess the knowledge and expertise of professionals in Canada’s digital advertising industry.
Full Article