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About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

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Upcoming Events

Martech and adtech have been on a long-time path to convergence. 2022 has brought a fully modernized tech stack to the scene and its new potential to drive conversion is a force to be reckoned with. Leveraging first party data to create powerful contextually relevant messages in the new game in town. Join us for the annual Business […]

September 28, 2022, 1:00 pm – 3:30 pm

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IAB Canada’s annual closing event is all about data. We present the annual CMUST study results and line-up the latest and greatest Canadian digital media research reporting in one do not miss event.Tied to the IAB Canada AGM meeting later in the day, this event provides a comprehensive recap of the year as well as […]

November 29, 2022, 1:00 pm – 4:30 pm

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Latest News

You’ve Gotta Know when to Hold’em – Planning a Successful iGaming Launch

Deloitte’s recent report on the iGaming industry in Canada “Bettor Perspectives” states that “the legalization of single-sports betting is one of the most significant developments the Canadian sports, entertainment and gaming sectors have seen in years”. While the jury is still out, we do know that there has been an overwhelming interest from IAB Canada […]

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Canada’s Got Talent…Issues – 2022 Currency of Talent

Last week, Dooly, a SaaS provider specializing in sales, released their 2022 Sales Happiness Index Report. The U.S. study surveyed over 600 sales professionals in Q4 2021 about the state of sales productivity and the results reveal some red flags that our industry here in Canada should also take into consideration as we continue to […]

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