Member News

Welcome to Our Newest Members: Gerber Media
Welcome to Our Newest Members: Canada Post
Welcome to Our Newest Members: Atlantic Lottery
Welcome to Our Newest Members: Walmart Connect
Welcome to Our Newest Members: Dandelion Inc

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

2023 will continue to bring a fully modernized tech stack to the scene and its new potential to drive conversion is a force to be reckoned with. Leveraging first-party data to create powerful contextually relevant messages is the new game in town. We’ll cover everything from the latest technology solutions and data strategies to dynamic […]

Oct 3, 2023, 1:00 pm – 6:00 pm

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In this global research from Twitch Ads and Amazon Ads, we explore the key elements that define fandom and the benefits for participating fans, identify how fandom has evolved in recent years, and uncover how brands can get in on the hype. Speaker: Brett Bates, Creative Strategy Lead, Twitch Ads

Oct 12, 2023, 1:00 pm – 2:00 pm

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Join IAB Canada for an evening unplugged as we discuss the state of CTV in Canada and how to think about it in the coming months. Set in our intimate Data Night format, this “straight to-the-point” discussion will be casual, candid and timely as our market grapples with several legislative changes over the coming months. […]

Nov 2, 2023, 3:30 pm – 6:00 pm

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Latest News

Operators Chomping at the Bet – iGaming Regulations Unplugged

Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]

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IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)

On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their inventory by leveraging first party data.  Born within Project Rearc, and off the heels of IAB Canada’s recently released […]

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