Welcome to Our Newest Members: Clue 
Welcome to Our Newest Members: Air Miles 
Welcome to Our Newest Members: Jebbit Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
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Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
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At IAB Canada Professional Development Seminars
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Après la présentation initiale de l’étude CMUST lors de notre événement phare de fin d’année, Report on Data, en décembre 2022, nous présentons l’étude à Montréal. Rejoignez-nous le 9 février pour une soirée où nous présenterons l’étude CMUST et parlerons de l’état de l’industrie en français. L’occasion idéale de socialiser avec vos pairs et de […]
Feb 9, 2023, 5:00 pm – 7:00 pm
This is a members-only Retail Media Committee Meeting. Agenda Time (EST) Topic 10:00am – 10:10am Review of Retail Media Guide 10:10am – 10:35am Retail Media Rapid Fire (to be recorded and used as a podcast) Guest Speakers: Retail Media Experts: Tara Wilkson – Director of Retail Media & Marketing at Best Buy Canada Melissa Savage […]
Feb 21, 2023, 10:00 am – 11:00 am
The opportunities to capture reach through advanced video, audio and other innovative channels are growing. Sight, Sound and Motion in digital channels provide advertisers with flexibility to deliver compelling creative at the right time to the right audience. Layering on location-specific data and various measurement models, the possibilities for advertisers to reach consumers in post-cookie times are hard to […]
Mar 29, 2023, 1:00 pm – 5:00 pm
In preparation for next week’s Business of Digital: The First Party Reality – The New Rules of Engagement, we sat down with IAB Canada member and topic sponsor, Didomi to get their unique take on the critical and ever-changing role that consent management platforms play in first party data management. We were also keen to hear about how, as a young […]
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Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]
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On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their inventory by leveraging first party data. Born within Project Rearc, and off the heels of IAB Canada’s recently released […]
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