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Welcome to Our Newest Members: Bayer
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About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

Immigration to Canada is at an all time high. We are planning to welcome over 1.3 million permanent residents to the country in the next three years. This represents the single biggest growth opportunity for brands and marketers to develop relationships with net new customers.  Many new immigrants have already established their foundational services prior […]

Jul 25, 2024, 1:00 pm – 2:00 pm

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Privacy and consent legislation like PIPEDA, Quebec Act 25, CCPA and numerous US State regulations are more important than ever to data privacy in Canada and the United States. If you do business in Canada and the US you should be aware of these data privacy laws, regardless of where your business is headquartered In […]

Aug 1, 2024, 12:00 pm – 1:00 pm

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It’s the year of Cookie Independence. Join us for an immersive exploration into the evolving state of digital advertising in the wake of cookie deprecation. In this IAB Canada event, industry leaders will converge to share invaluable insights, innovative strategies, and forward-thinking initiatives shaping the landscape of digital advertising beyond traditional cookie-based targeting. Event Highlights […]

Sep 26, 2024, 4:00 pm – 7:00 pm

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Latest News

Reflections on IAB Canada’s State of the Nation 2024

IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.

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Decoding Industry Growth at IAB Canada’s State of the Nation Toronto 2024

IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada’s digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media. 

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