Welcome to Our Newest Members: intuit 
Welcome to Our Newest Members: Empathy 
Welcome to Our Newest Members: Cavai 
Welcome to Our Newest Members: Rablab 
Welcome to Our Newest Members: Allvision Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
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Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
A recap of IAB Canada’s “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications” webinar Earlier today we hosted a virtual discussion with over 300 Canadian privacy professionals where we presented IABs newly released Cross Jurisdictional Privacy Project Compendium, titled “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications,” which examines the privacy laws of […]
Full Article“The amount of customer data doubles every two years, but 99% of new data is never used, analyzed or transformed to drive customer experience” – MIT As consumers demand more from the brands they interact with, making sense of the torrents of data they produce throughout their experiences both offline and online remains a challenge. […]
Full ArticleIAB Tech Lab announced last week their newly released automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital sellers file) or app-ads.txt files against sellers.json files programmatically. Two of the most widely adopted sell-side transparency specifications from IAB Tech Lab, ads.txt and app-ads.txt helps […]
Full ArticleIAB gathered over 150 legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This team of privacy rock stars from nations including Singapore, Nigeria, Brazil, Australia, and Canada have gathered over the past few months to unpack how the nuances in each of these […]
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Dear IAB Canada Members, Every December, we take the time to reflect on the many highlights that took place throughout the year. While most people on the planet would cite 2020 as “memorable”, for the digital advertising industry specifically, it has been particularly so. Faced with a constant stream of challenges hurled at the industry, […]
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After an extremely successful Advanced TV Week event earlier this year, we are excited to announce the launch of the IAB Canada 2020 Advanced TV Buying Guide. With over 60% of all Canadians now streaming TV/video online each month, this space has become ripe with opportunity for advertisers who are looking to reach a captive […]
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IAB Canada released the 2019 Digital Ad Revenue Survey results this week. Actual total Internet revenue is up +15% to $8.8 billion in 2019 vs the +11% forecast of $8.5 billion, a bit faster than 2018’s 12% increase, in a decade of double-digit growth. French language Internet ad revenue grew 16% to 1.5 billion, maintaining […]
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