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About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

Hosted by Ad Standards Canada The Code for Responsible Advertising of Food and Beverage Products for Children came into effect on June 28, 2023 and applies to all advertisers in Canada. This Code places strict restrictions on the advertising of food and beverages to children. In this webinar, Ad Standards staff will provide a practical […]

Mar 20, 2024, 1:00 pm – 2:00 pm

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Join us for an extraordinary event where a fireside chat, led by Sonia Carreno, President of IAB Canada, and Deborah Gurofsky, Media Pulse, delve into the forefront of In-Game Advertising trends and innovations. Engage in a 360° panel discussion and LEVEL UP your understanding of how brands are revolutionizing audience engagement through this immersive platform. […]

Mar 27, 2024, 4:00 pm – 7:00 pm

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An All-Hands-on-Deck Experience Prepare to boldly go where no digital advertising professional has gone before. This all-hands-on-deck experience has been called to convene the brightest minds from all stakeholders in Canada’s digital advertising industry. Led by skilled starship captains from our own community, this new format promises an interactive experience where you and your fellow […]

Apr 25, 2024, 1:00 pm – 6:00 pm

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Latest News

IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback  

IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to reshape digital advertising by phasing out third-party cookies, removing access to IP Addresses and implementing a privacy-centric ad system directly within the Chrome browser. The […]

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Canadians are rediscovering the open internet as revealed in The Trade Desk Intelligence’s Open Internet Report 2024

The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks where information flows freely. This marks a shift away from the “walled gardens” of big tech platforms like Meta, Google, Apple, and Amazon that dominate […]

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Yahoo Identity Solutions Prepare Advertisers for Cookie Independence

Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated with Yahoo DSP. These capabilities allow advertisers to simulate and test ad campaigns, helping them to plan, optimize, and measure success as we enter a […]

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