Welcome to Our Newest Members: Intrepid Travel 
Welcome to Our Newest Members: Glassroom 
Welcome to Our Newest Members: Disney+ Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
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Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.
Your Company’s and Your Own Industry Expertise
Members-Only Community & Knowledge Centre
With Other Business Professionals
At IAB Canada Professional Development Seminars
With Members-Only Pricing for Courses, Events and Free Job Postings
IAB Canada partnered with Retail Council of Canada to conduct research about the state of retail media in Canada. Our findings indicated a disconnect between media buyers’ expectations on measurement and what was being offered by retailers. The results were unexpected as they pointed towards an over-delivery of value by the retail media networks that […]
Mar 25, 2025, 1:00 pm – 4:00 pm
IAB Canada’s Enterprise is back, and this year, We Need to Talk. 2025 presents our industry with complex political and economic realities. The Canadian digital advertising sector is being challenged to look inwards and fortify our sector while balancing the interdependencies with the US and abroad. We need to talk about two things – US, […]
Apr 23, 2025, 1:00 pm – 6:00 pm
Join us at IAB Canada’s premier event, the State of the Nation, the must-attend digital advertising summit for agencies, advertisers, publishers, and ad tech professionals. This annual gathering brings together the most influential voices in Canada’s digital advertising ecosystem to share exclusive insights, strategic priorities, and the latest global updates shaping the industry. As the […]
Jun 5, 2025, 1:00 pm – 6:00 pm
IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.
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IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.
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Connected TV (CTV) took center stage at IAB Canada’s Data Night Toronto featuring key players from Roku, Yahoo DSP, Corus Entertainment, Rogers Sports & Media, KINESSO, and Magnite. The event explored shifting audience behaviors, the complexities of addressable audiences, and innovations in data-driven advertising.
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