Business of Digital Podcast              

The Business of Digital: Episode 1 – All About Audio

Marc Brasset, Director of Digital Operations & Strategy at Western Media Group shares his incredible depth of knowledge in the digital audio advertising space. Hearing Marc describe the possibilities and future of audio will make it impossible not to listen!

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The Business of Digital: Episode 2 – Diving into Data & Blockchain

Joni Joyner, Business Futures Consultant with Telus and veteran in ad exchange development discusses the importance of understanding the value of first party data. Our conversation takes us from the basics of data management to the future and touches on Joni's keen interest in the rapid development in block chain.
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The Business of Digital: Episode 3 – Unblocking the Blockchain

Alanna Gombert, Global CRO, MetaX

Alanna's commitment to driving transparancy in the digital media supply chain is unstoppable. From her notable role in developing Ads.txt in her role at the IAB Tech Lab, Alanna has jumped fully into cryptocurrency as Global CRO of MetaX a start up focused on "unblocking blockchain for digital advertising"  and when you hear her discussing what this means for the industry, you'll understand why.
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The Business of Digital: Episode 4 – The Evolution of Social Media with Megan Halkett

Megan Halkett is the Founder and Managing Director of Patio, a Vancouver-based Digital Communications and Advertising agency. Megan's strong background in PR and Crisis Management lends a sober perspective to the use of social media for short and long term initiatives. Megan shares insights on how to use social media at a time when data privacy is at peak interest to advertisers and to consumers.
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The Business of Digital: Episode 5 – Location Based Advertising and the Future of Digital out of Home

Edith Gagné is one of Canada's Digtial Out of Home pioneers. As Vice President of Development at Campsite, she's busy pushing envelopes while advocating for industry standards and collaboration. In our discussion we cover off where Digitial Our of Home is going and Edith shares great insights on this data-infused industry in general.
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The Business of Digital Episode 6 – Millennials, Media Trends and Authenticity

Paul Briggs, Senior Analyst, eMarketer Canada

Paul Briggs shares insights on a new eMarketer study to be released June 2018 about Millennials and explains how they are driving marketing trends forward. This discussion touches on everything from millennial media usage, the Direct to Consumer brand economy and the perils of the quest to be cool. We also touch on Blockchain and where it stands in 2018.
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The Business of Digital Episode 7 – Getting Real about Artifical Intelligence

Saad Uddin, Founder & CEO, Native Touch

We take a deep dive on Artificial Intelligence with Saad Uddin who discusses the finer details of using data for advertising and beyond. Saad covers off the data evaluation process as well as some common misconceptions about how to use it effectively.
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The Business of Digital Episode 8 – The Power of Local Journalism  and how Brands Connect through Community

Colin Vo, Digital Media Sales Specialist,Star Metro Media

Colin Vo discusses the importance of local media and its impact on journalism. We explore the grassroots approach of going hyper local to allow brands to connect with their audiences. Our discussion takes us through the incredible opportunities that exist in deeper community presence.
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