NEW FOR 2016: Double digit growth to continue in 2016, with a forecast 21% increase to $5.6 billion in Total Canada, with French Canada approaching $1 billion. NEW FOR 2015: Canadian Internet ad revenue reached $4.6 billion in 2015, up…

As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space: Content Marketing Glossary Social Media Glossary RTB Glossary…

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…