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Annual Online Advertising Revenue Reports

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this most recent release marks the 18th consecutive year that Canadian Internet advertising revenues are being reported and the 10th consecutive year reporting mobile ad revenues (which also include Tablets).

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Specialized Glossaries

As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space: Content Marketing Glossary Social Media Glossary RTB Glossary…

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Request for Information/Proposal Template

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…

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Paid. Owned. Earned.

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…

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