Connected TV in Canada Retail Media Networks: Navigating Challenges Amid Rapid Growth…

IAB Canada members are attending Cannes Lions Festival of Creativity 2023. We have created a guide of member activations to help Canadian members connect. The guide will be updated as information become available – see you there! IAB Canada Cannes…

NEWLY ADDED: Retail Media 2023 – Operational Strategies to Meet the Growth Potential – IAB, September 2023 A Guide to Retail Media As our awareness shifts towards first party data and the key it holds to unlocking the opportunities left…

Newly Released: IAB Canada Policy Brief: AIDA – August 2023 IAB Canada response to ISED on AI Code of Practice – September 2023 The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, together with the Honourable David Lametti, Minister…

Connected TV Buyers Guide In a very short time, Connected TV (CTV) offerings have been gaining momentum globally and in Canada. Canadian broadcasters are more than fired up about the opportunities to re-imagine their programming and audience engagement possibilities. As…

The business of digital advertising depends heavily on skilled talent in the marketplace. Our industry has a wide range of disciplines that includes everything from strategic consulting to hands-on execution across multiple interfaces and technologies. Our collective needs are changing…

iGaming Working Group: How to Best Reach Gambling Audiences along their Consumer Journey, presented by Mediabrands – May 10, 2023 When online gambling launched in Ontario last year, it ushered in a brand-new market filled with several competitors aiming to…

IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support advertisers in situations where…

As the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become an absolute necessity. In response, local IABs, the IAB Tech Lab and their…

As Digital Out of Home continues to grow in interest with the buy-side – either as a standalone or as an extension to the overall media mix, understanding the channel’s benefits, strategy and tactics, creative suggestions and key considerations is…

This page contains a series of useful guides, links and information, developed by IAB with help from our Working Groups and like-minded members, to help industry navigate social responsibility. IAB Canada is committed to building towards a sustainable online advertising…

Newly Released: Gowling WLG & IAB Canada – Law 25 Survey Report: Are organizations ready for Québec’s new privacy legislation? Gowling WLG & IAB Canada – Rapport du sondage sur la Loi 25 – les organisations sont-elles prêtes pour la…