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IAB Canada’s Cannes Lions Guide 2023

IAB Canada members are attending Cannes Lions Festival of Creativity 2023. We have created a guide of member activations to help Canadian members connect. The guide will be updated as information become available – see you there! IAB Canada Cannes…

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Retail Media Resource Centre

NEWLY ADDED: IAB Retail Media Buyer’s Guide – July 2023 IAB Retail Media 2023 – Operational Strategies to Meet the Growth Potential – September 2023 A Guide to Retail Media As our awareness shifts towards first party data and the…

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Digital Charter Implementation Act

Newly Released: IAB Canada’s Briefing Document on Bill C-27 IAB Canada response to ISED on AI Code of Practice – September 2023 IAB Canada Policy Brief: C-27 – September 2023 IAB Canada Policy Brief: AIDA – August 2023 The Honourable…

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Connected TV Resources Centre

Newly Released: Webinar Recording: Looking Globally to Act Locally – Exploring the Current State of Streaming TV/FAST, brought to you by the IAB Canada Streaming/CTV Committtee – MEMBER ACCESS ONLY Connected TV Buyers Guide In a very short time, Connected…

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Currency of Talent Resource Centre

The business of digital advertising depends heavily on skilled talent in the marketplace. Our industry has a wide range of disciplines that includes everything from strategic consulting to hands-on execution across multiple interfaces and technologies. Our collective needs are changing…

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iGaming Resource Centre

iGaming Working Group: How to Best Reach Gambling Audiences along their Consumer Journey, presented by Mediabrands – May 10, 2023 When online gambling launched in Ontario last year, it ushered in a brand-new market filled with several competitors aiming to…

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IAB Canada Publisher Charity Initiative

IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support advertisers in situations where…

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IAB Global Privacy Project

As the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become an absolute necessity. In response, local IABs, the IAB Tech Lab and their…

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Digital Out of Home – Industry Snapshot

As Digital Out of Home continues to grow in interest with the buy-side – either as a standalone or as an extension to the overall media mix, understanding the channel’s benefits, strategy and tactics, creative suggestions and key considerations is…

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Moving Towards Digital Social Responsibility

This page contains a series of useful guides, links and information, developed by IAB with help from our Working Groups and like-minded members, to help industry navigate social responsibility. IAB Canada is committed to building towards a sustainable online advertising…

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Quebec Privacy Legislation Resource Centre

Newly Released: Law 25 Consent Guidance Overview Webinar Recording – November 30, 2023 Legal Bases for Processing Personal Information in Quebec – The Private Sector Act (as amended by Law 25)  presents a complex consent framework that can be challenging…

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