Connected TV Buyers Guide In a very short time, Connected TV (CTV) offerings have been gaining momentum globally and in Canada. Canadian broadcasters are more than fired up about the opportunities to re-imagine their programming and audience engagement possibilities. As…

The business of digital advertising depends heavily on skilled talent in the marketplace. Our industry has a wide range of disciplines that includes everything from strategic consulting to hands-on execution across multiple interfaces and technologies. Our collective needs are changing…

The regulated iGaming marketplace is launching on April 4th, 2022 and has been created to help protect consumers as well as prevent the loss of earnings to the unregulated “grey” market which is increasingly seeping into our market and taking…

IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support advertisers in situations where…

As the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become an absolute necessity. In response, local IABs, the IAB Tech Lab and their…

As Digital Out of Home continues to grow in interest with the buy-side – either as a standalone or as an extension to the overall media mix, understanding the channel’s benefits, strategy and tactics, creative suggestions and key considerations is…

A first-of-it’s kind look into diversity, equity and inclusion (DEI) within the Canadian marketing sector – and across the globe, delving into ethnicity, disability, family status, age, gender and more! English Report French Report…

This page is meant to provide IAB Canada members with direct access to resources highlighting the Canadian AdvancedTV offering. Product Profile Recordings: CBC: Advanced TV Opportunities on Your Public Broadcaster (slides) – Presented Nov 3, 2021 Rogers Sports & Media:…

Please find below a copy of the English and French rules for the 360 Digital Media Survey 360 Digital Survey Rules – English 360 Digital Survey Rules – French…

Below are a series of useful links to help IAB Canada members navigate the complex legal requirements outlined in both Federal and Provincial elections law. This page and these resources will be continually updated as information becomes available. If you…

Consumer Data Platform (CDP) Guide The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

This page contains a series of useful guides developed by IAB Canada with the help of our Working Groups to be used as tools to help navigate the deprecation of the cookie. Moving Towards Cookie Independence An IAB Canada Guide…