Closely monitoring the annual CMUST study, IAB Canada has been anticipating the mainstreaming of Digital Audio, and thanks to the increasingly connected lives of consumers, it has officially reached critical mass while continuing to develop quickly. A broader pattern of…

To view the IAB Digital Attribution Methodologies one-pager, please click here.…

IAB Canada has been working with the Publisher Council as they prepare for the upcoming election. As we close in on the pre-writ period, we have pulled together a listing of IAB Canada members and their position on political ads…

IAB User-Generated Content for Marketing and Advertising Purpose guide. Click here.…

To view the contents of this page, you must be authenticated and have the required access level.…

IAB Video Landscape Report 2018…

To view the Branded Content Guide, click here. As brands continue to identify new ways to engage with their consumer, the idea of Branded Content remains an area of interest, exploration and even, hesitancy. With questions like: how do I…

To view the “Branded Content Creation & Distribution Guide” click here.…

The first of its kind Publisher Media Kit is Canada’s own comprehensive Digital Media Buying Guide, set to demonstrate the vast scope of IAB Canada Publisher offerings available to media buyers and planners – today! Designed as a helpful resource…

IAB Canada Programmatic Landscape 2020 IAB Canada Programmatic Landscape 2019 IAB Canada Programmatic Landscape 2018  …

The IAB Tech Lab announced the formation of the Blockchain Working Group on September 18, 2017 under the leadership of Richard Bush, President, NYIAX, and Michael Palmer, Director, GroupM. Thanks to all the hard work of the working group, the…

The Who, What, Why, When and How of AR/VR + a glossary of terms. Click here to download IAB Canada’s Guide to AR/VR 2018  …