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Digital Out of Home – Industry Snapshot

As Digital Out of Home continues to grow in interest with the buy-side – either as a standalone or as an extension to the overall media mix, understanding the channel’s benefits, strategy and tactics, creative suggestions and key considerations is…

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Spotlight on Advanced TV: Resources

This page is meant to provide IAB Canada members with direct access to resources highlighting the Canadian AdvancedTV offering. Product Profile Recordings:  Advanced TV Opportunities on Your Public Broadcaster with CBC & slides – Presented Nov 3, 2021 The TV…

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Spotlight on Consumer Data Platforms (CDP) Resources

Consumer Data Platform (CDP) Guide The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

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Moving Towards Cookie Independence

This page contains a series of useful guides developed by IAB Canada with the help of our Working Groups to be used as tools to help navigate the deprecation of the cookie. Moving Towards Cookie Independence An IAB Canada Guide…

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Spotlight on Consent Management Platform (CMPs) Resources

Consent Management Platform (CMP) Guide The purpose of this guide is to provide information to the online advertising industry on CMP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

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IAB Canada Advanced TV Buyer Guide

In a very short time, Connected TV (CTV) offerings have been gaining momentum globally and in Canada. Canadian broadcasters are more than fired up about the opportunities to re-imagine their programming and audience engagement possibilities. As evidenced by the incredible…

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IAB Canada Publisher Charity Initiative

IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support advertisers in situations where…

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Project Rearc

An Invitation to Help Move Towards Cookie Independence with Global Project Rearc IAB has initiated “Project Rearc”, a global initiative designed to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing in a…

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Community Uninterrupted

Community Uninterrupted Webinar Recap In case you missed one of our “Community Uninterrupted” discussions, webinar recordings can now be found in the IAB Canada Knowledge Centre. If you require your login credentials, please email memberships@iabcanada.com To access our list of…

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