Annual Online Advertising Revenue Reports

NEW FOR 2016: Double digit growth to continue in 2016, with a forecast 21% increase to $5.6 billion in Total Canada, with French Canada approaching $1 billion. NEW FOR 2015: Canadian Internet ad revenue reached $4.6 billion in 2015, up…

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Specialized Glossaries

As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space: Content Marketing Glossary Social Media Glossary RTB Glossary…

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Request for Information/Proposal Template

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…

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Paid. Owned. Earned.

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…

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