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The Components of Ad Tech – An Essential Overview

With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. Each area is defined and includes some context around the…

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IAB Canada – Member Programmatic Landscape

To help the digital marketing industry better visualize the complex programmatic ecosystem in Canada, the IAB Canada’s Programmatic Trading Committee has created a simple chart that outlines who all the major players are in a easy to read chart, similar…

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Annual Online Advertising Revenue Reports

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this most recent release marks the 18th consecutive year that Canadian Internet advertising revenues are being reported and the 10th consecutive year reporting mobile ad revenues (which also include Tablets).

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Paid. Owned. Earned.

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…

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Request for Information/Proposal Template

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…

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Specialized Glossaries

As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space: Content Marketing Glossary Social Media Glossary RTB Glossary…

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