IAB Canada has a long history of supporting charitable organizations by maintaining a library of charitable organization creative assets to choose from when the opportunity arises to donate inventory. Historically, this library was developed to support advertisers in situations where…

An Invitation to Help Move Towards Cookie Independence with Global Project Rearc IAB has initiated “Project Rearc”, a global initiative designed to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing in a…

Community Uninterrupted Webinar Recap In case you missed one of our “Community Uninterrupted” discussions, webinar recordings can now be found in the IAB Canada Knowledge Centre. If you require your login credentials, please email memberships@iabcanada.com To access our list of…

Resources available during COVID-19 IAB Canada is working to provide our members as much support and access to information as possible during this time of crisis. We will continue to update this list of resources as new details become available.…

Closely monitoring the annual CMUST study, IAB Canada has been anticipating the mainstreaming of Digital Audio, and thanks to the increasingly connected lives of consumers, it has officially reached critical mass while continuing to develop quickly. A broader pattern of…

To view the IAB Digital Attribution Methodologies one-pager, please click here.…

IAB Canada has been working with the Publisher Council as they prepare for the upcoming election. As we close in on the pre-writ period, we have pulled together a listing of IAB Canada members and their position on political ads…

IAB User-Generated Content for Marketing and Advertising Purpose guide. Click here.…

To view the contents of this page, you must be authenticated and have the required access level.…

IAB Video Landscape Report 2018…

To view the Branded Content Guide, click here. As brands continue to identify new ways to engage with their consumer, the idea of Branded Content remains an area of interest, exploration and even, hesitancy. With questions like: how do I…

To view the “Branded Content Creation & Distribution Guide” click here.…