About our Councils, Committees & Working Groups

IAB Canada Council & Committee Overview

IAB Canada’s Councils, Committees & Working Groups are an important focus of our structure, and offer unique opportunities for project leadership, knowledge-sharing and networking across various areas of interest or specialization.

IAB Canada Councils 2024

IAB Canada Councils are invite-only meetings to discuss larger industry and regional issues within the online advertising industry. Please note that IAB Canada Councils are closed meetings at this time.

Publisher Council
Chair – Sam Bevacqua, La Presse
Chair – Katrina Santos, Bell Media

Atlantic Regional Council
Chair – Ryan Casey, Time+Space Media
Chair – TBA

IAB Canada Committees 2024

IAB Canada Committees determine best practices and standards, identify research gaps in various channels, and with approval of the Board of Directors, establish the ongoing priorities for IAB Canada.

If you would like to get involved in an IAB Canada Committee, please contact committees@iabcanada.com, and we’ll add you to the appropriate Committee distribution list and send you upcoming meeting invites.

Ad Operations Committee
Chair – Jennifer Chan, Rogers Sports & Media
Chair – Tracy Stoneman, Village Media

A.I (Artificial Intelligence)/Emerging Platforms Committee
Chair – Brad Mitchell, TD Canada
Chair – Sahil Razdan, Postmedia Network

Audio Committee
Chair – Karim Kanji, Active International
Chair – Heather Gordon, Acast

Branded Content/Social Media Committee
Chair – Aaron Ries, CBC
Chair – Sydney Robertson, X Canada

NEW Business-to-Business (B2B) Committee
Chair – Sean McConnell, Linkedin
Chair – Tracy Day, Globe Media Group

Connected TV/Steaming
Chair – Phillippe Kleim, Corus Entertainment
Chair – Wade Kuiken-Rogers, GroupM Nexus, Advanced TV

Data Analytics, Measurement & Insights Committee
Chair – Erin McWhinnie, OMD
Chair – John Shilton, Publicis Canada

Diversity, Equity and Inclusion (DEI) & Multicultural Committee
Chair – Megha Wadhwani, Sharethrough
Chair – Adun Abiodun, Purolator

Digital Out-of-Home (DOOH) Committee
Chair – Barbara Huggett, Captivate
Chair – Scott Mitchell, Vistar Media

Mobile Committee
Chair – Fraser Close, Pelmorex

Programmatic Trading Committee
Chair – Rodney Perry, Chameleon Digital
Chair – Will Rizzuto, TELUS

Retail Media Committee
Chair – John Fanous, Google Canada
Chair – Leanne Gibson, Walmart Connect Canada

Search Committee
Chair – Jennifer Melton, Saatchi & Saatchi
Chair – Sam Leung, The Aber Group

NEW Sustainability Committee
Chair – RJ Pauloski, Ideon Media
Chair – Benoit Skinazi, Sharethrough

Working Groups 2024

Following are the key areas of focus for 2024 and beyond:

Working GroupMandate
Age GatingUnderstand circumstances/use cases for age-gating today and in the coming years
Artificial IntelligenceExplore implications of new privacy laws and social misconceptions on the advancement of technology in this space.Discussion on industry self-regulation and ethics.
Canadian Research ConsortiumIAB Canada Index development – industry research triangulation across core metrics to provide enhanced data to the Canadian media industry.
CannabisProvide information and understanding of cannabis legislation as it relates to the digital space.
CASLLobbying against Private Right of Action and other interpretations of CASL.
Cross-MeasurementStaying ahead of industry efforts around cross-media measurement in coordination with the global IAB Tech Lab initiatives working on standards and emerging needs/definitions.
Coalition for Better AdsEnsuring that IAB Canada membership is represented at the onset of standard development
Diversity, Equity & InclusionTo ensure that member organizations are as diverse and as inclusive as the audiences on the digital medium in Canada.
EcommerceStaying informed on eCommerce and the use of 1st party data for effective digital media investments
– Keeping track of the DTC eco-system globally and in Canada.
Effective Contextual Marketing (non-behavioral advertising)Exploring cohort targeting and addressability.
ElectionsQuick enablement of compliance with Bill C-76 in past and future elections. Assisting Elections Canada in making informed digital media policy decisions (rooted in the reality of the eco-system). Ensuring that the concerns of our industry are heard as potential amendments are determined.
Gold Standard Eco-SystemWorking with global IABs and Canadian advertisers to develop minimum thresholds to achieve acceptable standards in supply chain safety.
Domestic MediaLeveling the playing field and developing opportunities for domestic media.
Marketing to KidsEnsure that the voice of the digital advertising industry is represented in lobbying efforts regarding Bill S-228.Provide the Canadian digital media industry with a viable signal-based approach to any age-gating requirement that might arise from M2K regulation.
Modernized Digital Media ServicesAssisting service providers to help get ahead of opportunities to remain competitive and highly relevant for the digital media sector. Discussions around services required for the rapidly evolving eco-system – including martech integrations and consultancy.
iGamingProvide information, understanding and guidance to all stakeholders participating in the regulated iGaming marketplace.
PrivacyAlignment on submissions to OPC and ISED regarding all privacy related matters including federal and provincial privacy legislation. This group also cover CASL and other privacy-related matters.
RearcPreparing the industry for cookie independence and enabling Canadian representation in discussions around re-imagining the industry in a post-cookie eco-system.
Terms & ConditionsReview existing standard terms and conditions.Identify gaps in requirements – i.e. media types, nuances like viewability and other issues.
TCF CanadaProvide the Canadian industry a viable, proven privacy compliance framework to address existing and reformed policy in Canada.Creation of TCF privacy string for PIPEDA to help with compliance with current and future legislation.

NOTE: Your company must be an IAB Canada member to join one of our Councils, Committees or Working Groups. If your company is interested in membership, please fill out our online membership form.