We are a diverse group of passionate individuals dedicated to the development and promotion of digital marketing & advertising sector in Canada. Meet the IAB Canada team!
Sonia Carreno
President
Sonia Carreno is the President of the Interactive Advertising Bureau of Canada – the only trade association dedicated to the responsible growth of the digital advertising industry in Canada. With a career spanning almost 25 years, Sonia is a true digital veteran who has deep industry experience covering virtually every angle of the digital marketing sector.
From pioneering the digital media planning landscape in the early days at Modem Media (one of the first international consultancies to enter the digital marketing space) to founding DAC Group Digital (a worldwide leading agency that found its roots in search and content services), Sonia leverages her global citizenship to maintain a sharp leading edge pushing the envelope of digital capabilities to drive results. Since 1997, Sonia’s work at top international agencies has focused on building award-winning strategy for global Fortune 500 brands such as Coca-Cola, Gillette, Heineken and General Motors just to name a few.
Alexander Miceli
Manager of Policy and Government Affairs
Alexander brings over 7 years of experience in the public sector, with roles including political researcher in the Legislative Assembly of Ontario and Stakeholder Relations Advisor in the Associate Ministry of Mental Health and Addictions. His background extends to lobbying and policy management within Ontario’s tourism sector. Alexander has effectively advocated across public and private domains, offering valuable political insight and experience.
Contact: [email protected]
Leanne Wong
Marketing Manager
Leanne is a graphic designer at IAB Canada. She specializes in digital graphics for events and webinars, social media, email marketing, brand identity design and digital informational guides and infographics. Leanne works closely with the Head of Marketing & Communications to develop conceptual ideas and produce full marketing campaigns.
She is skillful with Adobe Programs; Illustrator, Photoshop, Indesign and After Effects and Microsoft Office, with a basic knowledge of HTML.
Contact: [email protected]
Talina van Essen
Operations Manager
Having spent over a decade in public administration roles with McGill University and the Government of Canada, Talina brings her savvy know-how, inquisitiveness, and customized approach to our team and members at large. Talina ensures that you get what you need when you need it.
Contact: [email protected]
Patricia Molina
Partnerships & Event Strategy Manager
Patricia is dynamic communications and events manager professional with over a decade of experience leading integrated communications, social media campaigns, and event programming across global organizations, non-profits, and digital-first companies. Her work spans roles at eBay Classifieds Group and EU-funded initiatives, where she developed and executed multi-channel strategies that elevated brand presence and deepened audience engagement. Patricia specializes in building meaningful industry relationships and designing in-person and virtual experiences that drive both impact and connection — blending creative storytelling, partner collaboration, and strategic execution.
Contact: [email protected]
Katey Kelly
Membership Manager
In her role at IAB Canada, Katey manages and coordinates membership-related activities, drawing on a solid foundation in customer service gained from her tenure with Canadian retail giant Canadian Tire and Administrator for a philanthropic organization. Demonstrating proficiency as an expert communicator and problem solver, Katey brings a wealth of skills to her professional endeavours. Outside of work, she enjoys attending concerts, exploring art exhibits, and immersing herself in literature as an avid reader. Katey’s diverse experiences and academic background make her a valuable and dynamic asset to the team.
Contact: [email protected]
Paolo Lacuna
Content Strategy Director
Paolo brings a wealth of expertise with over a decade of experience as a Digital and Content Strategist, B2B Marketing Lead, and Advertising Solutions Lead for global Ad Tech and Digital Media companies, including Yahoo, Tripadvisor, and Facebook in the Asia Pacific region. While in Singapore, he actively participated as a member of IAB SEA+IN. Paolo also worked at Delivery Hero as the Social and Content Lead and contributed content to Yahoo’s Lifestyle Tech section. Paolo brings his love for problem-solving and commitment to delivering creative solutions and engaging content to the team.
Contact: [email protected]
Fernanda Galvis
Education & Talent Development Manager
With five years of experience in project and program management within social and educational initiatives, Fernanda has successfully impacted thousands of youth and young adults through innovative and engaging programs. Her unwavering passion for empowering others and fostering knowledge growth drives her commitment to creating interactive and educational experiences that resonate with diverse audiences.Contact: [email protected]
Eva Fuleki
Marketing Director
Eva brings a unique blend of client-side and agency-side experience in online advertising to IAB Canada. With a background in digital marketing, account management, and interactive media design, she combines strategic thinking with creative execution. Passionate about building strong connections and delivering thoughtful solutions, she is focused on bringing a client-centered approach to every project, helping drive digital marketing initiatives with creativity, precision, and heart.
Contact: [email protected]