Digital Advertising Guidelines
The IAB Canada Standard Advertising Guidelines for display and mobile. The guidelines were updated in January 2015 to incorporate HTML5 ad requirements.
Read MoreDynamic Content Ad Standards
As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…
Read MorePrivacy – A Checklist of Privacy Regulatory Authority Expectations
IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released…
Read MoreIAB New Ad Portfolio 2017
The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment in Q4 2016, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice…
Read MoreRegulatory Structure
The delivery of digital advertising in Canada is primarily regulated by Canadian private sector privacy legislation and anti-spam legislation. Canadian Privacy Legislation: There are four private sector privacy statutes in Canada: the Federal Personal Information Protection Electronic Documents Act, Alberta’s…
Read MoreFrench Language Requirements
The Charter of the French Language (“Charter”) defines French as the official language of Quebec and sets out certain requirements related to the use of the French language in the province, including the following with respect to advertising and websites.…
Read MoreIntellectual Property
Intellectual property in Canada is governed under several pieces of federal legislation, including The Trade-marks Act and The Copyright Act. Trade-marks A trade-mark is a word, symbol or design (or a combination of these) that is used to distinguish the…
Read MoreContests & Promotions
There are various legal regimes that must be considered when running a promotional contest in Canada. In addition to Canadian privacy legislation and CASL, some of the other key considerations are set out below. Competition Act The Competition Act prohibits…
Read MoreFalse & Misleading Advertising
False and misleading representations in advertising are prohibited under both the federal Competition Act, as well as provincial consumer protection legislation. Competition Act The Competition Act governs most business conduct in Canada and is aimed at preventing anti-competitive practices in…
Read MoreCanada’s Anti-Spam Legislation
Canada’s Anti-Spam Legislation (“CASL”) applies when organizations (1) send commercial electronic messages, and (ii) install computer programs on another person’s computer system. Sending Commercial Electronic Messages Subject to limited exceptions, CASL requires consent (either express or implied) for the sending…
Read MoreCanadian Privacy Legislation
There are four private sector privacy statutes in Canada: Personal Information Protection and Electronic Documents Act (PIPEDA) Personal Information Protection Act (Alberta) Personal Information Protection Act (British Columbia) An Act Respecting the Protection of Personal Information in the Private Sector…
Read MoreBest Practices to Eliminate Non-Human Inventory Sources
IAB Canada assembled a small task force in late 2014 to discuss the issues, and possible solutions, for dealing with non-human traffic within the digital advertising ecosystem. The task force was comprised of Andrew Casale (Index Exchange), Matt Thornton (Google),…
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