IAB developed this document in partnership with members in April 2022 to highlight the basic pillars of digital audio and podcast measurement. Included are examples of companies that provide services to support the different measurement types. The guide is intended…

Released September 2022 by IAB Tech Lab, the updated Digital Video and CTV Ad Format Guidelines aims to address this challenge by bringing more standardization of ad formats to the industry. The specifications outline details like file size, resolution, bitrate,…

Transition now to the IAB New Standard Ad Unit Portfolio: Lightweight, Cross-Screen, and Flexible size ads that implement LEAN principles. The New Ad Portfolio guidelines developed by the IAB Tech Lab Ad Portfolio Working Group are comprehensive recommendations of advertising…

To view the checklist, please click here…

Final Version of ‘app-ads.txt’ Ready for Adoption to Fight Inventory Fraud in Mobile Apps and OTT IAB Tech Lab has just launched the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides…

As consumers look for more obvious value for being exposed to ads, it’s important to set guidelines on what these ads should be worth and how to ensure they are maintaining a higher experience standard. IAB published a Playbook this…

The IAB Standard Ad Unit Portfolio - The display ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).

As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…

IAB Canada is proud to offer the digital advertising industry a standard set of Terms & Conditions that can be used when booking a campaign. Each year a task force of IAB Canada members assemble to review the current document…

IAB Canada supports many IAB U.S. Guidelines and Standards. We encourage our members to familiarize themselves with, and to follow, these initiatives: Mobile & HTML5 Guidelines: Mobile Application Advertising Measurement Guidelines Mobile Web Advertising Measurement Guidelines HTML5 Digital Advertising Guidance…

IAB Canada’s Pay-For-Performance Ad Campaign Guidelines are designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the web. Designed to be used in situations where the goal is to elicit a specific…

Advertisers expect that all online content is delivered to human audiences. But an alarming portion of digital advertising is being diverted by nefarious entities that exploit the ecosystem to deliver fraudulent traffic. The potential for fraud exists anywhere that media…