Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.

Digital Advertising Guidelines

The IAB Standard Ad Unit Portfolio - Release Date July 2017. The new ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).

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Dynamic Content Ad Standards

As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…

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Standard Terms & Conditions

IAB Canada is proud to offer the digital advertising industry a standard set of Terms & Conditions that can be used when booking a campaign. Standard Terms & Conditions The Terms & Conditions were updated in May 2013. Download the…

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IAB U.S. Guidelines Reference

IAB Canada supports many IAB U.S. Guidelines and Standards. We encourage our members to familiarize themselves with, and to follow, these initiatives: Mobile & HTML5 Guidelines: Mobile Application Advertising Measurement Guidelines Mobile Web Advertising Measurement Guidelines HTML5 Digital Advertising Guidance…

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Pay-For-Performance Ad Campaign Guidelines

IAB Canada’s Pay-For-Performance Ad Campaign Guidelines are designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the web. Designed to be used in situations where the goal is to elicit a specific…

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HTML5

Jump right into dev with the HTML5 digital advertising guidance for ad designers! In January and February 2015, IAB Canada hosted an exclusive webinar series discussing the power of HTML5 in the new ad landscape. Hosts Paul Vincent (Neuranet) and…

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