Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.
Transition now to the IAB New Standard Ad Unit Portfolio: Lightweight, Cross-Screen, and Flexible size ads that implement LEAN principles. The New Ad Portfolio guidelines developed by the IAB Tech Lab Ad Portfolio Working Group are comprehensive recommendations of advertising…
Read MoreIAB Tech Lab has just launched the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. The specification supports mobile app,…
Read MoreAs consumers look for more obvious value for being exposed to ads, it’s important to set guidelines on what these ads should be worth and how to ensure they are maintaining a higher experience standard. IAB published a Playbook this…
Read MoreThe IAB Standard Ad Unit Portfolio - The display ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).
Read MoreAs brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…
Read MoreIAB Canada is proud to offer the digital advertising industry a standard set of Terms & Conditions that can be used when booking a campaign. Each year a task force of IAB Canada members assemble to review the current document…
Read MoreIAB Canada supports many IAB U.S. Guidelines and Standards. We encourage our members to familiarize themselves with, and to follow, these initiatives: Mobile & HTML5 Guidelines: Mobile Application Advertising Measurement Guidelines Mobile Web Advertising Measurement Guidelines HTML5 Digital Advertising Guidance…
Read MoreIAB Canada’s Pay-For-Performance Ad Campaign Guidelines are designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the web. Designed to be used in situations where the goal is to elicit a specific…
Read MoreIn January and February 2015, IAB Canada hosted an exclusive webinar series discussing the power of HTML5 in the new ad landscape. Hosts Paul Vincent (Neuranet) and Jeffrey Martin (Addictive Mobility) guided listeners through the transition phase from an ad…
Read More