Advertisers like publishers, are website operators that have a direct relationship with end users. This relationship can be via website, app or other content. Where digital advertisements are displayed or user information is collected and used for digital advertising, measurement and analytics, or content personalization then the operator is required to capture user consent preferences and make sure that the consent signal is shared across the ecosystem of vendors that the website operator is working with.
Advertisers must read and follow the TCF Canada Policy, specifically Policy that relates to the user interface that ensures a consistent presentation of the purposes for which the vendors they wish to work with may process personal data based on a user’s visit to the publisher’s website, app or other content.
Website operators need to select a CMP that provides a consent solution that meets their specific needs. Alternatively, website operators can choose to become a CMP and build their own consent solution.
For more on Consent Management Platforms, visit our Spotlight on Consent Management Platforms Resource Page
Please find below the English and French versions of the Policy
- IAB Canada Transparency & Consent Framework Policy – English
- IAB Canada Transparency & Consent Framework Policy – French
- TCF Canada for Vendors
- TCF Canada for CMPs
- TCF Canada for Publishers
- TCF Canada for Advertisers & Agencies
- TCF Canada Terms and Conditions
- TCF Canada Policy
If you have any questions please reach out to firstname.lastname@example.org.