An Hour on Connected TV

From internet connected content streaming to OTT – Connected TV represents tremendous growth opportunities not only here in Canada, but also on a global scale. While technology solutions continue to increase, understanding the basics of what we can deliver to…

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The Insights Revolution: Questioning Everything

IAB Canada’s Research Committee invited Andrew Grenville (Chief Revenue Officer at Maru/Matchbox) to discuss the current state of today’s research practices, and what we were left with was a greater understanding into ‘why’ there is an urgent need to change…

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Understanding Apple’s Intelligent Tracking Prevention (ITP) 2.1

Initially implemented in September 2018, Intelligent Tracking Prevention (ITP) 2.0 was introduced and implemented across the Safari browser as a setting change that disables 3rd party cookie tracking. More specifically, 3rd party cookies have read-only permissions, and 3rd party trackers…

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Policy – An International Update

In Canada, publishers and platforms are preparing for the upcoming federal election and the new regulatory requirements outlined in Bill C-76. The Bill’s advertising-transparency requirements come into force on June 30, or sooner, if an early election is called. As…

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