Pinterest, Takes a Front Seat in the eCommerce Space

With millions of dollars being invested in eCommerce enablement, discovering new channels to stimulate lower funnel activity is top of mind for marketers engaging in advanced online media strategies. As we lock in our agenda for IAB Canada’s eCommerce event on September 22, 2021, we are excited to confirm that Pinterest will…

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The Science Behind Creative Effectiveness

While the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are shifting their focus back to communications and the art of…

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All Bets Are On

Bill C-218 and New Provincial Standard On June 22, 2021, the Senate passed Bill C-218, the Safe and Regulated Sports Betting Act, which will amend the Criminal Code to allow provincial governments to determine when and how to conduct and manage…

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Quality Digital Marketing is Landing in 2022

Faced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its plans to diminish third-party cookies by a year. One-on-one discussions…

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Avoiding Privacy Patchwork & Tracking Elections Ads

Canada’s proposed privacy legislation, Bill C-11’s life was cut short with the call of the federal election. While the feds may have pushed pause on upgrading PIPEDA, the provinces continue to press for major amendments to their privacy legislation. Most…

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The Future is Frictionless

With just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards eCommerce enablement, where virtually every category can be shopped and…

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Platforms Taking Big Steps to Protect Youth Online

With both federal and provincial policy makers demanding increased youth privacy protection, it should be no surprise that pre-emptive changes are being made by the world’s largest platforms ahead of legislative amendments. There have been some bold steps taken by…

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