Keeping an Ear on Clubhouse

Certain to disrupt the audio advertising and social media landscape, Clubhouse launched late 2020 and has seen impressive growth and adoption over just a few months. The invite-only audience ramp up created a demand-frenzy while allowing early influencers to establish…

Read More

Supply Chain Cleansing – Brand Safety Moves that Matter

Brand Safety has been in the spotlight again recently. Concerns over inadvertently landing alongside misinformation over the past intense weeks and months have accelerated actions by media companies to batten down the hatches and protect their environmental integrity.  A significant…

Read More

The Age of Hyper-Informed Contextual Advertising

There’s a reason why we have been talking about a resurgence in contextual advertising. Years ago, when the industry began to collaborate in earnest to combat brand safety, fraudulent inventory and other emerging challenges, there was serious talk of moving…

Read More

IAB Canada Thought Leadership Community

Focused and Revitalized for 2021  Following a roller coaster year of uncertainty, IAB Canada continues to work with alternative models to deliver consistency and value to our members and the industry at large. Part of our efforts in 2021 are…

Read More

What’s in the Industry’s Cookie Jar?

Progress on Possible Solutions  The industry faces an uncertain future as the third-party cookie, a means to intimately track consumer activity and return on investment, makes its exit. With the death of the long depended on identifier just around the…

Read More

Who’s Buying? Who’s Blocking?

A Deep Dive into IOS and Android User Profiles  IAB Canada kicked off the year with a stellar event hosted by the Western Council that explored how Location-Based Marketing Affects Mobile Driven Revenues and advancements within the space.   Keynote speaker, …

Read More

The Lay of the Land

Understanding Canada’s Multicultural Opportunity in 2021 and Beyond  The time has come for marketers to ask themselves whether they can afford to ignore a segment that is equivalent to the entire population of Quebec. 1 in 5 Canadians are ethnic…

Read More

The Cookie is Crumbling – Project Rearc Update

As Project Rearc continues to make strides towards developing long-term industry solutions for the impending death of the cookie, the need for all industry stakeholders to work together has never been greater.   The benefits of an open eco-system with a …

Read More