2020 is gearing up to be another year fueled by policy changes and IAB Canada is working extremely hard to ensure that the voice of the digital advertising industry is heard. Privacy Update: The most pressing issue on the agenda…

This month the industry was busy with commentary on Google’s announcement around ending support for third-party cookies in the Chrome browser by 2022 or sooner. Google communicated its intention to use the “Privacy Sandbox” as a platform to develop alternative…

Securing and retaining the right talent is tough, at all levels. Over the years, the knowledge and skills required for even entry level positions in the field of online advertising has elevated beyond the basics (recall the first media job…

Privacy: On November 18th, the IAB Tech Lab released version 1.0 of the technical specifications for the IAB CCPA Compliance framework and encouraged digital property owners and ad platforms to being their technical implementation efforts. The Framework supports compliance with…

When it comes to data, the only thing we really know is that it is indispensable to our industry. The future of data? Well, there’s a lot of speculation on that. November was “Data Month” for IAB Canada and to…

IAB Canada’s Data Month concluded yesterday with the annual Report on Data event which featured the CMUST Study results, an overview on Policy as a data leveler and interesting looks into first party data usage. Kicking off the discussion on…

IAB Canada was pleased to announce the newly elected digital leaders to the Board of Directors at the AGM meeting this week. Also confirmed, were the newly elected Chairs of Councils & Committees, making for an exciting group of digital…

Help Shape the Future of the Digital Advertising Industry in Canada by joining the IAB Canada Board of Directors! Lean-In to Powerful Digital Leadership IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the…

IAB Canada kicks off “Data Month” in November and leading up to it, there was no shortage of content to discuss. This month we co-hosted a well-attended and lively 5 à Web event in Montreal with the Quebec Council. Industry…

Written by: Melody Lin When it comes to innovation, technology and data, are we asking the right questions? Digital@Dusk successfully concluded last week in Vancouver where the marketers and advertisers came together to discuss the emerging technologies that are fueling…

California Consumer Privacy Act (CCPA) The IAB Privacy Compliance Unit has released the CCPA Compliance Framework . This was developed over four months by more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology…