The State of Privacy

As we prepare for our June 17th State of the Nation discussion, we are delving deeply into the topic of privacy. In recent weeks, media headlines have been drawing attention to proposed models of contact tracing and other surveillance-type frameworks…

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IAB Canada Thoughtful Digital Leadership Featured Articles

IAB Canada Publisher Community Rallies Together to Support Canadian Charitable Efforts IAB Canada is excited to share a new community initiative designed to help brands support critical NGO efforts in a time of crisis by donating their unused digital ad…

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IAB Canada Policy Update

Local Media Initiative As announced in April, IAB Canada is in the process of developing a new local media database to serve as a whitelist that will provide local content with a fighting chance to compete within the programmatic marketplace.…

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GEN Z is so over “these difficult times”

This week’s Community Uninterrupted discussion put the spotlight on Gen Z and their changing attitudes towards brands during the Covid-19 crisis. Chris Stefanyk, Head of Brand Partnerships at Wattpad, a Canadian creative studio platform that discovers untapped, unsigned and talented…

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Community InSight – Thoughts from our community

Community InSight - Thoughts from our community

Dear IAB Canada Community, Over the past few months, I find myself inspired by our Community Uninterrupted content as it continues to provide awesome insights to our members and industry as a whole. We’ve heard from consultancies, publishers, research organizations…

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Support for Canadian Local Media in Full Force

Over the past months, IAB Canada has reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue to rely on accurate, timely and continuous reporting…

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Audio is Having a Moment – Are you Listening?

Thanks to the increasingly connected lives of consumers, audio has officially reached critical mass and a broader pattern of smartphone use combined with a more connected mobile lifestyle, has positioned audio to play a more central role in consumers’ lives.…

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Come Together – State of the Nation 2020

Over the past 7 weeks we have seen our industry forge together to support one another through sharing of insights and knowledge via IAB Canada’s Community Uninterrupted series of webinars. As we all work to get back onto steady ground…

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Captain’s Log Week #8 Shows Evidence of Calming

IAB Canada presented its third wave of reporting on the impact of Covid-19 to digital advertising budgets in Canada this week during a Community Uninterrupted session. The report was launched at the onset of Covid-19 to capture quick snapshots around…

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