IAB Canada’s Report on Data 2024 – Key Takeaways
IAB Canada wrapped up the year with a successful Report on Data 2024 (ROD) event, bringing together industry leaders to explore the dynamic Canadian media and advertising landscape.
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How to Connect with Digitally Savvy Newcomers
From cars and furniture to bank accounts and mobile phones, newcomers are making significant purchases as they settle into Canada. This presents a valuable opportunity for brands to connect with these new customers online.
Read MoreAdvertisers Boost Retail Media Investments driven by measurable outcomes – Key Insights from IAB Canada and RCC’s Barometer Report on the State of Retail Media
IAB Canada partnered with the Retail Council of Canada (RCC) to produce the State of Retail Media in Canada: Barometer Report 2024.
Read MoreUnmet Sustainability Standards Leave Ad Inventory on the Table – Key Insights from IAB Canada’s Barometer Report on Sustainable Advertising
The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.
Read MoreIAB Canada launches Industry Digital Media IQ Measurement Tool
IAB Canada wants to know: How Smart are We?Let’s find out!We are excited to announce the launch of the Industry’s first Digital Media Fundamentals Assessment.This innovative tool is designed to help individuals, teams and the industry at large, assess where…
Read MoreNew Podcast: Privacy in Canada – Embracing the Opportunities and navigating the Challenges presented by Environics Analytics
Tune into this engaging podcast where Jan Kestle, President of Environics, joins Sonia Carreno, President of IAB Canada to explore the challenges and the opportunities of privacy in Canada.
Read MoreDiscussion Paper – Advertising in an Increasingly Polarized World
In today’s polarized landscape, the advertising world faces unprecedented challenges as consumer behavior becomes increasingly influenced by political ideology. This discussion paper explores how brands can turn potential pitfalls into opportunities for differentiation and growth.
Read MoreInfographic – AI’s Impact on the Digital Media Ecosystem
Download IAB Canada's comprehensive AI infographic to explore the impact of AI on the digital media ecosystem.
Read MoreThe Business of Digital Podcast – IAB Canada Sounds Off the Importance of Audio Advertising
IAB Canada is excited to announce new episodes of The Business of Digital Podcast, amplifying the importance of audio advertising in Canada.
Read MoreIAB Tech Lab Releases Implementation Guidelines for the Global Privacy Platform
IAB Tech Lab released the Implementation Guidelines for the Global Privacy Platform this week, marking a pivotal step in establishing industry-wide standards for consent and data privacy.
Read MoreIAB Canada Launches Skills Labs
IAB Canada is thrilled to introduce Skills Lab, a new education series created to address the growing need for specialized skills in Canada’s digital advertising industry.
Read MoreIAB Canada Completes the 4th Digital Advertising Salary Survey
IAB Canada has completed the 2024 Salary Study containing several major insights depicting a changed job market for the digital advertising industry in Canada. 2024 has been a challenging year for the digital media advertising jobs sector.
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