New Standards Released for In-App Ads  

IAB Europe’s recent Guide to In-App Advertising shares an eMarketer estimate of 89% of mobile usage time now spent in-app. The pandemic contributed greatly to the tremendous growth of digital and in-app in multiple verticals like grocery, food delivery, health, fitness,…

Read More

Digital Media & Its Luxury of Value Layers 

As the world of measurement continues to turn, discussions within our council groups and at our upcoming State of the Nation event, are centred around currencies and layers. We’ve come a long way in refining the standards that are used…

Read More

Betting on Advertiser Ad Bingeing – Netflix Ads 

The foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the added inventory into the Canadian marketing landscape.  CTV represents one…

Read More

IAB Canada Kicks off iGaming Working Group 

IAB Canada had a strong iGaming Working Group kick-off session today with solid attendance from agencies, publishers, ad tech and operators all committed to the success of a responsible iGaming market in Ontario. Our special guest, Jeff Harris, Director, Financial Advisory…

Read More

All Signs Point to Optimism for Location Based Advertising

IAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and borderline giddiness, about some of the innovation taking place…

Read More

Leveraging the Shopping Soundtrack

As IAB Canada prepares for our 5th Annual Location Based Advertising event taking place on April 27, 2022, we are noticing that one area is seeing rapid development and innovation. Retail audio is on the upswing presenting an amplitude of…

Read More