At IAB Canada we spend most of our time discussing serious issues facing the industry and perhaps not enough time on the social realities we’ve built around our workplaces and after hour environments. For 21 years we’ve been advocates for…
Read MoreThe findings from our 2nd annual Brand Safety Barometer report were presented this week at the Business of Digital – Brand Safety Event in Toronto. The report confirmed our member survey results from Q4 of 2018, that Brand Safety is…
Read MoreComing back from IAB’s Annual Leadership Summit this month, one of the key areas of discussion was the unanimous worry amongst industry leaders that the CCPA was only the beginning of a state by state approach to tackling data privacy.…
Read MoreIAB hosted its Annual Leadership Summit in Phoenix this month. The event was a gathering of over 1,000 thought leaders in digital media discussing the most pertinent opportunities and challenges of the industry that continues to grow consistently in double…
Read MoreOur Business of Digital series kicked off this week with The Currency of Talent edition here in Toronto. The afternoon was packed with insights and thought-provoking discussions from some of the greatest leaders from top organizations in the digital advertising…
Read MoreOver the past few weeks there have been several articles in circulation on the topic of claimed internet fakery. The various complaints included metrics, non-human audiences, illegitimate content, counterfeit inventory and overall lack of trust. While some of these issues…
Read MoreCanadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a significant portion of the growth. In 2017 mobile accounted for…
Read MoreThe 5th annual “Business of Digital: Report on Data Conference” was a fitting highpoint for IAB Canada to conclude 2018. The proceedings kicked-off with the launch of the amazing 2018 CMUST Total Canada Report (Canadian Media Usage Trends) by Rob…
Read MoreAnother rapidly moving Bill has emerged out of Ottawa with limited industry input to help inform and mitigate unintentional negative impacts on the online advertising industry in Canada. Bill C-76 is a fast-moving Bill emerging from Ottawa, which will directly…
Read MoreThe Most Comprehensive Canadian Digital Media Buying Guide of its Kind IAB Canada is very excited to announce the imminent release of a – first of its kind Publisher Media Kit, to demonstrate the vast scope and range of publisher…
Read MoreWe are so excited to share some insights from the launch of “Data Night”, a new event series that took place in Toronto on October 10th. The inaugural evening event was hosted by IAB Canada’ s Marketer Council in collaboration…
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IAB Canada is pleased to announce the expansion of our Council efforts across Canada, appointing two new chairs for the Atlantic Canada market. Effective immediately, Margot Walsh, President at MW360 Media, and with Shawn Lowe, VP Growth & Partnerships at…
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