IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments. We kicked off the discussion with…
Read MoreAs the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become increasingly urgent. In response, local IABs, the IAB Tech Lab and their collective…
Read MoreWe are happy to announce that, once again, IAB Canada has completed the delivery of the 360 Study for all participating sponsors. Since 2014, we have been conducting this invaluable annual benchmark research program to assist top Canadian digital media sellers in understanding…
Read MoreBy all accounts, the industry has come back online after a much-needed winter break. Many members are starting to reach out to get a sense of what we anticipate seeing over the coming months. Early indications are that digital is…
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Dear IAB Canada Members and Canadian Digital Media Community, Sonia Carreno President, IAB Canada As 2021 comes to a close, I’d like to take a moment to reflect on a year that has brought our industry together in meaningful ways.…
Read MoreToday Commissioner Daniel Therrien of the Office of the Privacy Commissioner (OPC) presented his office’s annual report to Parliament on the Privacy Act and the Personal Information Protection and Electronic Documents Act (PIPEDA). As he enters the final year of his term…
Read MoreAfter Google hit pause on cookie deprecation this summer, the digital advertising industry took a collective breath and then promptly got back to work. One industry expert at this weeks’ IAB Tech Lab Addressability Road show recalls – it was…
Read MoreOpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of digital ad inventory for public comment until February 7, 2022. …
Read MoreIAB Canada is proud to release our Diversity, Equality, and Inclusion Podcast. This four-part series, powered by Triton Digital’s Omny Studio, is the first step in our commitment to foster a more inclusive industry by kicking off open and honest…
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IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting. Jeff Lancaster, Agency Lead, North America at LinkedIn has been appointed as the new Chairman of the Board of Directors…
Read MoreIAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was…
Read MoreAs we head into the holiday season, privacy legislators are working double-time to pass stringent legislation with a goal of increased transparency and consumer control. Since September’s passing of Bill- 64, the new privacy legislation for la belle province, industry has been placed on high alert and is paying closer attention to all new requirements…
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