Making smart media buying decisions depends on having a deep understanding of your audience. Looking at consumer journeys and delving into segmentation strategies is a critical part of the planning process. Once a clear definition is in play, finding scale…
Read MoreA Report from IAB Tech Lab Reboot Day two of the IAB Tech Lab Reboot conference explored the best weapon we have against ad fraud – transparency. Over the years, IAB Tech Lab has developed standards like seller.json, SCO, ads.txt,…
Read MoreDriving the Digital Media Market Forward IAB Canada is looking forward to hosting an incredible deep dive into the world of online sales at eCommerce Week taking place on September 22-24th. It seems that every conversation these days somehow touches…
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It’s been over 150 days of socially distanced life across the country and we are proud of the programming, outputs and events we have been able to produce during that time in the name of keeping our community uninterrupted. As…
Read MoreIndustry Response to Elections Canada Consultation on Political Communications in Federal Elections This summer, Elections Canada requested that IAB Canada prepare an industry response to their ongoing consultation on Political Communications in Federal Elections. The consultation consisted of three discussion…
Read MoreAs Labour Day approaches, parents continue to depend on local news to stay informed on the lay of the back-to-school land for their children. With some level of ambiguity around varying models that are expected this year, like modified in-class …
Read MoreThis month, the Office of the Privacy Commissioner of Canada released a comprehensive guide that was developed to help businesses better understand and comply with their responsibilities under PIPEDA. The guide contains a summary of PIPEDA and what the Act…
Read MoreThis week the Ontario Government launched a public consultation and discussion paper to solicit input on a new private sector data protection law for Ontario. To date, BC and Quebec are the only two provinces who have passed their own…
Read MoreCanadian fan base continues to grow providing huge opportunity for brands online. eSports continues to see significant growth in Canada as a revenue-generating entertainment vehicle. With organized tournaments, regional and international teams and a highly engaged fanbase, a whole new…
Read MoreCatching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to catch up with an expert in this space. Robert Rames,…
Read MoreWorking Together to Address a need for Transparency in Programmatic Advertising Programmatic advertising is integral to powering premium journalism in a time where keeping informed on important issues is more critical than ever. Having grown significantly over the past 10…
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IAB Europe, in partnership with IAB Tech Lab, announced today the launch of IAB Privacy Lab, a new service to support National IABs, such as IAB Canada, in the development of privacy, data protection, legal compliance and self-regulation standards, within…
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