The Big Gamification in Canada

IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments. We kicked off the discussion with…

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Global Privacy Project to be Released for Public Commentary Q1 2022

As the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become increasingly urgent. In response, local IABs, the IAB Tech Lab and their collective…

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IAB Canada Annual 360 Media Survey Delivered

We are happy to announce that, once again, IAB Canada has completed the delivery of the 360 Study for all participating sponsors. Since 2014, we have been conducting this invaluable annual benchmark research program to assist top Canadian digital media sellers in understanding…

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Back Online – Literally.

By all accounts, the industry has come back online after a much-needed winter break. Many members are starting to reach out to get a sense of what we anticipate seeing over the coming months. Early indications are that digital is…

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IAB Tech Lab Releases OpenRTB 2.6 For Public Comment

OpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV  IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of digital ad inventory for public comment until February 7, 2022. …

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IAB Canada Announces the 2022 Board of Directors

Article header titled "IAB Canada Announces the 2022 Board of Directors"

IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting. Jeff Lancaster, Agency Lead, North America at LinkedIn has been appointed as the new Chairman of the Board of Directors…

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A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data

IAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was…

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Resolve for Privacy Reform in 2022

As we head into the holiday season, privacy legislators are working double-time to pass stringent legislation with a goal of increased transparency and consumer control. Since September’s passing of Bill- 64, the new privacy legislation for la belle province, industry has been placed on high alert and is paying closer attention to all new requirements…

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