IAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to help with the process of ad targeting. DigitTrust launched in…
Read MoreIn 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future…
Read MoreIAB Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part of this concerted effort, IAB Canada has communicated the complexities…
Read MoreIAB Canada conducted a GDPR Privacy Workshop this month to bring members up to speed on the fast-approaching enforcement date of May 25th, 2018. Yves Schwarzbart, Head of Policy & Regulatory Affairs at IAB UK reviewed the General Data Protection…
Read MoreThe IAB Tech Lab has released the first version of OM SDK for General Availability The OM SDK is a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various…
Read MoreEarlier this month, IAB Europe released the new GDPR compliance framework for international public commentary. IAB Canada has called out for a small working group to help consolidate member feedback and commentary from Canada to relay to our IAB Europe…
Read MoreThe only constant in our industry is one of change. Proving to be one of the most significant changes that we have seen within the programmatic space, is that of the introduction of 1st price auctions. It is a change…
Read MoreAs anticipated, the Standing Committee on Access to Information, Privacy and Ethics has released its report to the OPC suggesting several changes to the current PIPEDA legislation. IAB Canada testified in front of the Committee in May 2017 indicating how…
Read More
As eagerly anticipated, IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. The Framework was introduced in late 2017 as a cross-industry effort to help publishers, technology vendors, agencies and…
Read More
In May 2017, IAB Canada testified in front of The Standing Committee on Access to Information, Privacy and Ethics regarding proposed changes to the existing PIPEDA legislation. This week, while Canadian organizations have privacy legislation top-of-mind and are preoccupied with…
Read MoreWhat is the GDPR? In a nutshell, the General Data Protection Regulation is a new European legal framework governing the use of personal data. It will replace all existing national data protection laws across the EU and will apply across…
Read MoreWhy New Ad Formats? The rise of ad blockers meant that the supply chain had a glaring problem. And it did. Consumers were blocking ads for a variety of reasons, all of which threatened the long-term health of publishers (and…
Read More