Canada’s Digital Ad Industry Faces DST Disruption
The new Digital Services Tax (DST) is set to disrupt Canada's $18B digital advertising ecosystem, hitting businesses hard.
Read More
IAB Canada and RCC Join Forces to Drive Retail Media Forward in Canada
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
Read MoreIAB Tech Lab Announces Significant Milestone to the Privacy Taxonomy
Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
Read MoreThings we Need to Know – An Update on IAB Canada Research
IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
Read MoreEngaging Addressable Audiences – Snap Spotlights Innovations
With significant investments in machine learning models, improved signals, and optimized ad formats, IAB Canada member and Elite Corporate Sponsor, Snap has shared with us, recent product enhancements that demonstrate their dedication to delivering performance across the whole marketing funnel.
Read MoreIAB Canada Reaction to The Digital Services Tax (DST)
IAB Canada members have expressed concerns over the recent implementation of the Digital Services Tax and we are working with our community to help navigate the implications.
Read MoreIAB Releases Attention Metrics Guide
The IAB US Attention Task Forces has released a series of helpful resources on the state of attention measurement. Brands globally have shifted their efforts towards capturing attention metrics.
Read MoreOPC’s Deceptive Privacy Practice Report – How TCF Canada Can Help
The Privacy Commissioner of Canada, together with 25 privacy enforcement authorities from across Canada and internationally, issued findings from a “sweep” conducted earlier this year of more than 1,000 websites and mobile apps.
Read MoreAI Challenges Sustainability
AI continues to be top of mind as a disruptive force to the ad industry as our members test, integrate and evaluate its impact to the value chain. It is quickly becoming clear that the growing and widespread use of AI for various applications can undermine sustainability initiatives.
Read MorePulse on Policy
Updated August 1, 2024. While the House takes a rest, IAB Canada is continuing to track files that are impacting the industry both near and far. Following are two files that have seen some recent activity.
Read MoreThe Cookie Lives On
Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.
Read MoreHoliday Streaming Season Kicks Off Earlier Than Expected, Says Roku
The holiday season is rapidly approaching, and with it comes a surge in advertising activity. This comes earlier than expected, and many traditional assumptions about consumer behaviour may not hold true in the ever-changing digital advertising industry. Marketers need solid facts to create a jolly experience for their customers.
Read More