Privacy: On November 18th, the IAB Tech Lab released version 1.0 of the technical specifications for the IAB CCPA Compliance framework and encouraged digital property owners and ad platforms to being their technical implementation efforts. The Framework supports compliance with…

When it comes to data, the only thing we really know is that it is indispensable to our industry. The future of data? Well, there’s a lot of speculation on that. November was “Data Month” for IAB Canada and to…

IAB Canada’s Data Month concluded yesterday with the annual Report on Data event which featured the CMUST Study results, an overview on Policy as a data leveler and interesting looks into first party data usage. Kicking off the discussion on…

IAB Canada was pleased to announce the newly elected digital leaders to the Board of Directors at the AGM meeting this week. Also confirmed, were the newly elected Chairs of Councils & Committees, making for an exciting group of digital…

Help Shape the Future of the Digital Advertising Industry in Canada by joining the IAB Canada Board of Directors! Lean-In to Powerful Digital Leadership IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the…

IAB Canada kicks off “Data Month” in November and leading up to it, there was no shortage of content to discuss. This month we co-hosted a well-attended and lively 5 à Web event in Montreal with the Quebec Council. Industry…

Written by: Melody Lin When it comes to innovation, technology and data, are we asking the right questions? Digital@Dusk successfully concluded last week in Vancouver where the marketers and advertisers came together to discuss the emerging technologies that are fueling…

California Consumer Privacy Act (CCPA) The IAB Privacy Compliance Unit has released the CCPA Compliance Framework . This was developed over four months by more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology…

This month our hearts were broken by the loss a beloved colleague and industry leader. Peter Vaz courageously faced almost two years of aggressive ALS and continued to emit positivity, commitment and inspiration to his peers. Peter was a longstanding…

The CCPA Compliance Framework was developed by the IAB Privacy and Compliance Unit, which over four months brought together more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology companies, and law firms to…

Last week, the IAB Tech Lab held an important summit in San Francisco where top thought leaders and innovators from the digital advertising ecosystem gathered to discuss the current state of affairs and our path moving forward. It was a…

MIXX Canada took place this month in Toronto attracting marketers, agencies, publishers and ad tech. The event was entitled “Direct and the Data Explosion” and was themed around the acceleration of DTC brands and the incredible amount of data that…