IAB Barometer Member Survey Reports

Industry Perspectives from the Source  – The people speak! As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues…

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Cross-Media Optimization Studies (CMOST)

IAB Canada’s Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital). These studies include the following clients: Molson, RBC Insurance, General Motors, Canadian Tire,…

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Annual Internet Advertising Revenue Reports

NEW FOR 2016: Double digit growth to continue in 2016, with a forecast 21% increase to $5.6 billion in Total Canada, with French Canada approaching $1 billion. NEW FOR 2015: Canadian Internet ad revenue reached $4.6 billion in 2015, up…

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Canadian Media Usage Trends (CMUST)

Canada’s Media Landscape IAB Canada’s Canadian Media Usage Trends (CMUST) is the only Canadian report crossing all major media and combining each channel’s research audience currency of record, four currencies in all. The annual study documents consumers’ changing media consumption…

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