IAB Barometer Member Survey Reports

Industry Perspectives from the Source  – The people speak! As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues…

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Annual Internet Advertising Revenue Reports

NEW FOR 2017: 2017 Revenue Forecast: Up +13% to hit $6.2 billion, with French Canada crossing $1 Billion mark. 2016 Internet Ad Revenue grows sharply by 19% to $5.5 billion. Mobile continues to drive the Internet’s expansion, surging 57% to…

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Canadian Media Usage Trends (CMUST)

Canada’s Media Landscape IAB Canada’s Canadian Media Usage Trends (CMUST) is the only Canadian report crossing all major media and combining each channel’s research audience currency of record, four currencies in all. The annual study documents consumers’ changing media consumption…

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Cross-Media Optimization Studies (CMOST)

IAB Canada’s Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital). These studies include the following clients: Molson, RBC Insurance, General Motors, Canadian Tire,…

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