The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are considered the most accurate measurement of Canadian interactive advertising revenues.

As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues and data that directly impacts the Canadian marketplace.

Canadian Media Usage Trends (CMUST) is a comprehensive, annually re-engineered report crossing all major media on a Total Canada and French Canada basis.

IAB Canada's Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital).

Find here our library of archived IAB Canada Research