IAB Canada Training

A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.

Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.

Brand Safety for Digital Buyers – Workshop Series

The workshop will outline the key issues affecting the supply chain and review best practices for brand safe media execution. We will review the standard best practices to creating a safe buying environment and provide hands-on training on the technical implementation of brand safety features within some of the most popular advertising platforms.

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Digital Media Buying and Planning

The course will cover all aspects of the digital media buying and planning process from analyzing the client brief to managing and optimizing campaigns. Great for those preparing for the DMSC exam or for anyone looking to deepen their expertise.

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Digital Media Buying and Planning Certification (DBPC)

Course Description New for 2017! Secure a Competitive Edge Among Media Buyers & Planners With the Industry’s Only Globally Recognized Credential When creating digital advertising campaign recommendations today, there is a vast multitude of channels, ad units, technology platforms and…

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Digital Ad Operations Course

Designed for those who are looking to deepen their knowledge of ad operations or for digital ad operations professionals who are preparing for the IAB Ad Operations Certification exam, the Ad Operations course will cover all aspects of the ad operations role including executing campaign launches, managing live campaigns and incidents, inventory management and more.

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Digital Data Solutions Course

This one-day course will help you gain a new understanding of how to establish data policies, manage data supply, create data products and activate data integrations.

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IAB Canada Social Marketing 360° Certificate

Looking for intense, hands-on social media marketing training? This is for you. Over the course of five sessions we will explore both the paid and owned elements of Social Media Marketing and provide you with hands-on, practical training on all…

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Digital Data Solutions Certification (DDSC)

Course Description Data has become the currency of the digital advertising industry and it is going to become even more important for years to come as publishers and marketers respond to the needs of their customers. The danger is that…

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Native Advertising

The Native Advertising course covers the native advertising landscape, the shifts in media consumption habits that have driven the adoption of native ads and the science behind why it's all working. Content marketing, mobile, video and programmatic will be major themes throughout the course.

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Digital Ad Operations Certification (DAOC)

Course Description The IAB Ad Operations Certification credential is the only professional industry-led certification created specifically for Digital Advertising Operations. It creates confidence in your business practices and most importantly in your clients. Additionally, Ad Ops roles are increasingly becoming…

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Digital Media Sales Certification (DMSC)

Course Description Digital Advertising Sales Professionals: Stay Competitive In Your Career Digital media is changing quickly. Clients expect you to understand their needs, and advertising jobs require that you stay on your top game to succeed. With the IAB Digital…

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Digital Media Sales 2-Day Course

Course Description The IAB Canada Digital Media Sales 2 day course was specially designed for media sales people to better understand the media they are responsible to generate revenues for. We will cover everything from the technical aspect of digital…

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Integrated Digital Marketing Course

Course Description The Integrated Digital Marketing course is our most popular course! If you are new to digital marketing this is the perfect place to start. The course looks at the digital marketing process, online & mobile advertising platforms, and…

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