Automated Media in 2020 Programmatic has outgrown itself. Automatically bought and sold digital advertising was once novel but is now entering a critical next phase of evolution. Tried and true data collection methods like 3rd party cookies are undergoing massive…
Read MoreData is the currency of digital marketing. It is at the core of every marketing and media decision made online and its importance is only growing. As reliance on data to make marketing decisions increases it is important that you, as a digital marketing professional, have a good understanding of how data is gathered, implemented and governed so you can make the best possible decisions and see the best return on your marketing efforts.
Read MoreCertification Overview The IAB Digital Ad Operations Certification (DAOC) is the highest industry credential for digital ad operations professionals. Individuals who earn the IAB Digital Ad Operations certification have demonstrated their knowledge and competency in the area of digital ad…
Read MoreCertification Overview The IAB Digital Media Buying & Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in…
Read MoreThe course will cover all aspects of the digital media buying and planning process from analyzing the client brief to managing and optimizing campaigns. Great for those preparing for the DMSC exam or for anyone looking to deepen their expertise.
Read MoreThe Integrated Digital Marketing course is our most popular course, if you are new to digital marketing or if you want to stay current with what is happening with digital marketing, this course is for you! This crash course provides a comprehensive introduction to digital marketing and advertising industry and is in an interactive classroom format that provides plenty of time for class discussions so bring your questions.
Read MoreCertification Overview The IAB Digital Media Sales Certification (DMSC) is the highest industry credential for digital media sales professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DMSC Exam Blueprint,…
Read MoreThe IAB Canada Digital Media Sales 2-Day course was specially designed for media sales people to better understand the media they are responsible to generate revenues for. We will cover everything from the technical aspect of digital marketing (advertising formats, technologies, media math, policy and standards) to the human elements of selling such as how to conduct needs assessments, creating a proposal, analyzing performance + much more!
Read MoreDOOH is becoming a digital darling. Despite its long-standing status as the original advertising medium, out of home advertising is thriving in the digital era. In Canada alone there are approximately 31,000 DOOH screens - and more than half are already connected programmatically, with that number expected to rise quickly.
Read MoreThe “gamer” stereotype typically conjures up images of a teenage boy, sitting in a basement alone or with friends on a console or PC, but does that reflect reality? In truth, a whopping 64% of ALL Canadians are considered gamers.…
Read MoreWhen crafting a digital media campaign that addresses the unique goals and objectives of the advertiser, planners today are faced with more channels, research providers, targeting options and data signals than ever before. This course is designed to help media and marketing professionals navigate the often complex digital media planning and buying process by taking them going through the entire it, start-to-finish, one on-demand module at time.
Read MoreIAB Canada’s most popular training course is now available on-demand! If you are new to digital media marketing or just want to stay current with what is happening in the ever-changing digital ecosystem, this course is for you. The Digital…
Read MoreA deep dive into SEO with practical strategies, techniques and considerations for maximizing brand performance on all of your “owned” channels, including your brand’s website and social media channels, that will help you get found online. This on-demand course will cover all aspects of SEO at your own pace.
Read MoreWant to learn paid search marketing, but are not sure where to start? This interactive course is for you. The IAB Canada Paid Search course will teach you all you need to know about paid search marketing from account structure,…
Read MoreProgrammatic advertising's ever growing presence in Canada continues to change the way digital media is bought and sold. In 2019, it was estimated that programmatic accounted for 86.4% of all digital display ad spend* and that number is expected to continue to rise. Get up-to-speed on the basics of programmatic and much more with our all intensive in-person course.
Read MoreA deep dive into SEO with practical strategies, techniques and considerations for maximizing brand performance on all of your “owned” channels, including your brand’s website and social media channels, that will help you get found online. This course will cover…
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