IAB Canada Training

A critical element of IAB Canada’s commitment to the industry is to build human capital through education, certification and networking.

Globally, IAB is recognized as the gold standard in education for online advertising. In Canada IAB has proudly led the training of the digital media workforce for over a decade and, as the only association that is actively setting standards, policies and solutions to secure the supply chain globally, are best positioned to continue set the standards of education in the field moving forward.

Search Trends

Search is a significant advertising channel in its own right and the key to a truly integrated marketing mix. If you are eager to learn about what is happening in Search this year, then look no further. The Search Trends seminar will showcase the latest insights, and innovations within search.

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Digital Out Of Home (DOOH)

Digital Out of Home (DOOH) is everywhere you look. It’s the digital billboard you see as you drive along the highway or walk through Yonge and Dundas square, it’s the in mall, at the arena and even in the washroom but how much do you know about how it is bought and sold?

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Branded Content Workshop

The world is connected through stories — and marketers and publishers are using these skills to educate and acquire new customers and audiences. Whether you're looking to build up your skills or ready to take the next leap in your career, the lessons offered through this IAB course will help you succeed in the fast-growing field of content marketing.

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Data Fundamentals Workshop

The world is connected through stories — and marketers and publishers are using these skills to educate and acquire new customers and audiences. Whether you're looking to build up your skills or ready to take the next leap in your career, the lessons offered through this IAB course will help you succeed in the fast-growing field of content marketing.

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Digital Media Buying and Planning Course

The course will cover all aspects of the digital media buying and planning process from analyzing the client brief to managing and optimizing campaigns. Great for those preparing for the DMSC exam or for anyone looking to deepen their expertise.

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Digital Ad Operations Course

Designed for those who are looking to deepen their knowledge of ad operations or for digital ad operations professionals who are preparing for the IAB Ad Operations Certification exam, the Ad Operations course will cover all aspects of the ad operations role including executing campaign launches, managing live campaigns and incidents, inventory management and more.

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Digital Media Sales 2-Day Course

The IAB Canada Digital Media Sales 2-Day course was specially designed for media sales people to better understand the media they are responsible to generate revenues for. We will cover everything from the technical aspect of digital marketing (advertising formats, technologies, media math, policy and standards) to the human elements of selling such as how to conduct needs assessments, creating a proposal, analyzing performance + much more!

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Integrated Digital Marketing Course

The Integrated Digital Marketing course is our most popular course, if you are new to digital marketing or if you want to stay current with what is happening with digital marketing, this course is for you! This crash course provides a comprehensive introduction to digital marketing and advertising industry and is in an interactive classroom format that provides plenty of time for class discussions so bring your questions.

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Programmatic Trading 1.5 Day – Course

Programmatic advertising's ever growing presence in Canada continues to change the way digital media is bought and sold. In 2015, approximately 48% of all digital display was sold programmatically! Get up-to-speed on the basics of programmatic and more in our one-day in-person course taught by industry leaders.

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