Business of Digital: Retail Media – Powering Purchase

Laura Ferron, Head of Member Relations & Strategic Partnerships, IAB Canada

Google provides an overview of the Canadian eCommerce landscape with key insights into changing consumer habits and how they are leveraging digital media across the purchase journey.

Jamie Gargatsougias, Head of Industry – DTC and eCommerce Retail, Google Canada

The future of E-commerce is transforming as cookies are phased out. The Trade Desk will sit down with VerticalScope, a leading publisher in both Canada and the US, to explore their strategies in adapting to this evolving environment, addressing identity challenges, and assessing the implications for brands in the e-commerce sector.

Speakers:

• Riley Armstrong, Director of Inventory Development, The Trade Desk
• Chris Goodridge, President & Chief Operating Officer, VerticalScope

Leading agencies discuss the retail media opportunities and how they are evaluating them on behalf of their clients. The group will discuss their views on the value proposition for brands and the benefits and watch outs of buying into the retail media network offering.

Moderated by Michka Mancini, AVP Triangle Retail Media, Canadian Tire Corporation

Panelists:

• Daniela Marlin, VP of Ecommerce, Publicis Media
• Fil Lourenco, VP Performance & Platforms, Dentsu Media
• Jaime Norgarb, VP Client Business & Planning, PHD
• Lucy Baumgartner, Managing Director, eCommerce, Transact 

Top retailers explain how their businesses are changing rapidly to meet the needs of their customers. This discussion will explore the current and future opportunities available to advertisers and what the long game looks like for retail media in Canada.

Moderated by Sonia Carreno, President, IAB Canada

Panelists:

• Arthur Marcoviciu, Digital Marketing Director, The Home Depot Canada
• Gabriela Vincens, Head of Growth & Product Development, Best Buy Ads Canada
• Leanne Gibson, Vice President & Managing Director, Walmart Connect
• Ryan Webber, VP Sales & Client Services – Advance powered by Loblaw

Learn how Nestle Purina PetCare is thinking differently about their eCommerce strategies, moving away from a lower funnel marketing only approach to a full-funnel strategy that connects with any audience, wherever they may be in the shopper journey. Nestle Purina PetCare and Amazon Ads will also delve into the role of a strong partnership and trust in building an effective full funnel strategy with measurable downstream impact.

Speakers:

• Arshika Patel, Director eBusiness, Nestle Purina PetCare
• Chantal Rossi Badia, Head of CPG/QSR/Entertainment, Amazon Ads 

A lively discussion that unpacks the tools and inventory sources available to retailers looking to expand their offerings. From in-store offerings to zero-party data and reach extensions, this panel is all about setting up for retail media success.

Moderated by Quentin George, Partner, McKinsey

Panelists:

• Ryan Fuss, SVP, Stingray Advertising
• Scott Mitchell, Managing Director, Vistar Media
• Jason Beales, Chief Strategy and Commercial Officer, Air Miles

Lively back-to-back speed presentations on powerful new ways in which consumers are shopping from social and entertainment platforms. Explore how and why brands are taking note. 

Speakers:

• Dave Kim, Head of Industry, Retail, TikTok Canada
• Matthew Shore, Entertainment, Tech & Telco Lead, Snapchat
• Alex Penseney, Client Partner – Retail Media, Meta

Laura Ferron, Head of Member Relations & Strategic Partnerships, IAB Canada

• Drinks & Passed Hors D’oeuvres

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