Join us for an unplugged evening dedicated to exploring the latest insights in video advertising in Canada. Set in our signature Data Night format, this candid and concise session will dive into the latest trends, innovations, and opportunities in video advertising, from emerging platforms to creative best practices.
As video continues to dominate the digital space, this timely discussion will provide valuable insights into how advertisers, agencies, and publishers can navigate the challenges of this rapidly changing medium. Don’t miss this opportunity to connect with industry experts and gain actionable strategies to elevate your video advertising efforts.
We can’t wait to see you there! Limited tickets available.
Agenda
| Time (PT) | Topic |
|---|---|
| 3:00 pm – 3:30 pm | Registration |
| 3:30 pm – 3:35 pm | Opening Remarks |
| 3:35pm – 3:50pm | Keynote Presentation
TBA, MiQ Digital |
| 3:50pm – 4:20pm | CTV Everywhere, But Is It All Premium?
As connected TV continues to grow across Canada, advertisers are faced with a new challenge – with so much inventory available, how do we define what’s truly premium? This panel of CTV experts will explore how Canadian media buyers and sellers are navigating questions of quality, from content standards and brand safety to audience targeting and performance measurement. With insights grounded in the Canadian market, this discussion will help you better understand the evolving definition of premium and how to make confident, strategic choices when investing in video. Moderated by TBA Panelists:
|
| 4:20pm – 4:35pm | Fireside Chat: Are we doing the right thing?
How, when and where Canadian audiences are consuming video content has shifted. Are current advertising strategies truly aligned with evolving viewer behaviour, or are we clinging to legacy approaches in a new media world? This fireside chat examines how platforms, formats, and expectations are transforming. From ad loads to interactivity, personalization to platform-native storytelling, we’ll explore whether it’s time for a rethink – and what a modern video advertising playbook should look like. Speakers:
|
| 4:35pm – 4:55pm | Townhall |
| 4:55pm – 5:00pm | Closing Remarks |
| 5:00pm – 7:00pm | Social Networking
|
Interested in becoming a speaker or sponsor? Reach out to [email protected]
Thank you to our Sponsors
Speakers
-
Riley Armstrong
The Trade Desk -
Sonia Carreno
IAB Canada -
Jayanthi Rajan
The 2045 Collective