Media Coordinator — Cairns Oneil

Tweet

Job Description: Media Coordinator

The Media Coordinator at cairns oneil strategic media inc. is an entry level position. Your role is to assist your manager and other colleagues in a variety of tasks to support the strategic planning and execution of media.

The primary responsibilities of your role are outlined below:

1. Assisting the team in Planning, Execution and Campaign Management

• Learning and gaining understanding of various media channels, tactics and strategies.
• Track and manage executional details; costs, audiences, KPI’s, trafficking, etc
• Create Spec Sheets (DMR) for Clients and Creative Agencies
• Assist with Campaign trafficking working with our internal ad operations team
• Develop a proficiency in Media Ocean to ensure smooth financial billing, discrepancy clearing and reporting
• Ensure the highest level of accuracy by double-checking work including but not limited to; excel formulas, number transcription, report pulls, etc.
• Ensuring that campaign details are accurately input/ordered (rates, budgets, start/end dates, etc) per plan/booking details

2. Communication

• Constant excellence in communication. Communication should be articulate and professional in nature.
• Efforts should be made to ask questions during supplier meetings and build presentation skills in preparation for advancement and potential client presentations.
• Ensure appropriate team members are kept informed of all pertinent information throughout all processes.

3. Digital Technical Proficiency

• Start to understand Google platforms such as Campaign Manager, etc. Meta and other social channels. Adverity, or other data visualization tools.  Includes, keeping certifications up to date
• Build a familiarity with pixels (and other forms of ad tracking), their implementation and testing to ensure they are working correctly.

4. Learning and Curiosity

• Embrace all opportunities to learn either from supplier presentations or internal education forums
• Review common industry terms via the Interactive Advertising Bureau (IAB) or CMDC Digest available on our shared drive or via the internet
• Attend industry updates
  • Meet with sales/industry representatives to ensure we are well informed on all developments in the industry

Qualification requirements for the role:

• Post secondary education in marketing, media, advertising or an equivalent program
• Basic understanding of Advertising and Marketing, including media channels
• Exceptional written and verbal communication skills
• Strong and meticulous attention to detail
• Proficiency in Microsoft Excel, PowerPoint, Outlook, and Word
• Proactive approach to problem solving
• A natural sense of curiosity and drive to learn