Data Night Vancouver: Video Insights for Success

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Join us for a breakfast event dedicated to exploring the latest insights in video advertising in Canada. This candid and concise session will dive into the latest trends, innovations, and opportunities in video advertising, from emerging platforms to creative best practices.

As video continues to dominate the digital space, this timely discussion will provide valuable insights into how advertisers, agencies, and publishers can navigate the challenges of this rapidly changing medium. Don’t miss this opportunity to connect with industry experts and gain actionable strategies to elevate your video advertising efforts.

We can’t wait to see you there! Limited tickets available.

Agenda

Time (PT) Topic
9:00am – 10:00am Registration & Breakfast
10:00am – 10:05am Opening Remarks
10:05am – 10:20am Keynote Presentation

Hannah Scott, VP Channel Strategy Social, MiQ Digital
10:20am – 10:50am CTV Everywhere, But Is It All Premium? 

As connected TV continues to grow across Canada, advertisers are faced with a new challenge – with so much inventory available, how do we define what’s truly premium? This panel of CTV experts will explore how Canadian media buyers and sellers are navigating questions of quality, from content standards and brand safety to audience targeting and performance measurement. With insights grounded in the Canadian market, this discussion will help you better understand the evolving definition of premium and how to make confident, strategic choices when investing in video. 

Moderated by Daniel Saltalamacchia, Director, Client Leadership, Dentsu

Panelists:

  • Christina Summers, Country Leader, Canada, Netflix
  • Riley Armstrong, Director of Inventory Development, The Trade Desk
  • Jayanthi Rajan, Chief Strategy Officer, The 2045 Collective
10:50am – 11:05am Fireside Chat: Are we doing the right thing?

How, when and where Canadian audiences are consuming video content has shifted. Are current advertising strategies truly aligned with evolving viewer behaviour, or are we clinging to legacy approaches in a new media world? This fireside chat examines how platforms, formats, and expectations are transforming. From ad loads to interactivity, personalization to platform-native storytelling, we’ll explore whether it’s time for a rethink – and what a modern video advertising playbook should look like. 

Speakers:

  • Paolo Lacuna, Content Strategy Director IAB Canada
  • TBA
11:05am – 11:25am Townhall
11:25am – 11:30am Closing Remarks
11:30am – 12:30am Social Networking

Interested in becoming a speaker or sponsor? Reach out to [email protected]

Thank you to our Sponsors

 


Register

Speakers

  • Riley Armstrong The Trade Desk
  • Paolo Lacuna IAB Canada
  • Jayanthi Rajan The 2045 Collective
  • Hannah Scott MiQ Digital
  • Daniel Saltalamacchia Dentsu
  • Hannah Scott MiQ Digital
  • Christina Summers Netflix