Webinar: Driving Better Business Results Through Data Collaboration presented by Environics Analytics

In today’s data-driven landscape, collaboration is no longer optional—it’s essential. Join Evan Wood, Chief Strategy & Transformation Officer, Environics Analytics in conversation with Sonia Carreno, President, IAB Canada for this 30-minute webinar that explores why Canadian organizations – advertisers, retailers, media platforms, agencies – must embrace data collaboration to unlock the full potential of not only their first-party data (1PD) but second (2PD) and third party data (3PD) as well.

As organizations seek – more than ever – to improve their marketing effectiveness, learn how strategic partnerships can fuel audience discovery, campaign optimization, and measurable business outcomes.

We’ll also discuss the critical role of technology, privacy, and governance, and help you assess whether a managed service or self-serve model best fits your organization’s needs. Whether you’re just starting your data journey or looking to scale your efforts, this session will help you think strategically and act confidently.