Senior Paid Social Specialist — True Media

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Senior Paid Social Specialist Full Time True Media Toronto, ON Aug 27, 2025 Apply Now

Job Title: Paid Social Specialist

Location: Toronto, ON (Hybrid)
Company: True Media Canada

Job Type: Full-Time, Permanent
Reports To: Director, Paid Social

Company Overview:
True Media Canada is a premier strategic media agency that specializes in delivering innovative, data-driven solutions to drive measurable results. With an in-depth understanding of consumer behavior, market trends, and cutting-edge media technologies, we craft impactful campaigns that effectively connect brands with their target audiences. Our collaborative, insights-driven approach ensures that every media investment is optimized to achieve maximum impact. At True Media Canada, we value curiosity, adaptability, and a commitment to excellence, positioning ourselves as a trusted partner for leading brands across industries.

Job Overview:

The Paid Social Specialist is responsible for the day-to-day management, implementation, and optimization of paid social media campaigns. This role focuses on executing strategic, data-driven campaigns across platforms including Facebook, Instagram, LinkedIn, Twitter, and emerging social media channels. The ideal candidate brings an analytical mindset, creative problem-solving skills, and a passion for staying ahead of industry trends.

 

Key Responsibilities

(Other duties may be assigned as required.)

  • Manage and monitor activation, pacing, and performance of paid social media campaigns across multiple platforms.
  • Optimize campaign performance through consistent testing, audience segmentation, and performance analysis.
  • Collaborate with the Director, Paid Social to review campaign progress, recommend enhancements, and ensure client KPIs are met.
  • Create and deliver customized performance reports, providing meaningful insights and recommendations.
  • Develop strategic POVs and campaign recommendations for assigned accounts.
  • Participate in new business efforts by contributing to research, platform strategy, and paid social expertise.
  • Support implementation and evaluation of emerging platforms and tools in collaboration with leadership.

Qualifications:

  • 4+ years of relevant work experience in paid social media or digital campaign management.
  • At least 3-4 years of hands-on experience managing campaigns within an agency setting in Toronto is preferred.
  • Proficient with social platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, and YouTube.
  • Familiarity with campaign tracking pixels and third-party ad technology.
  • Demonstrated ability to balance both brand and direct-response campaign strategies.
  • Strong analytical skills with a data-first mindset.
  • Self-starter with the ability to manage multiple priorities in a fast-paced, collaborative environment.
  • Strong verbal and written communication skills.

Education & Experience:

  • Bachelor’s degree in Advertising, Marketing, Communications, or a related field preferred.
  • Equivalent professional experience in media planning or agency roles may be considered in lieu of formal education.

Why True Media Canada?
At True Media Canada, we foster a collaborative, forward-thinking environment where creativity, innovation, and client success are paramount. Join our dynamic team and contribute to shaping the future of media strategy.