How Smart Are We?
IAB Canada Launches the Industry’s First Digital Media IQ Assessment
Welcome to IAB Canada’s Digital Media Fundamentals Assessment – a bo
ld new initiative designed to elevate knowledge across our industry and answer a simple but powerful question: How smart are we when it comes to digital media?
This innovative tool is the first of its kind in Canada, built to benchmark digital media fluency across individuals, teams, and the sector as a whole. Whether you’re new to the industry or a seasoned pro, our Digital Media IQ Measurement Tool helps identify current capabilities, uncover knowledge gaps, and guide your ongoing professional development.
Why Take the Assessment?
- Benchmark Your Knowledge – Understand where you stand in today’s rapidly evolving digital media landscape.
- Showcase Your Expertise – Earn the exclusive 2025 IAB Canada Digital
- Fundamentals Badge as a signal of your commitment to excellence.
- Stay Ahead of the Curve – Our assessment will be updated regularly through 2025, helping you keep pace with industry changes.
Informed by IAB Canada’s trusted standards, the assessment promotes transparency, accountability, and a strong foundation of shared knowledge across all corners of our ecosystem.
Your Path to Certification
The Digital Media Fundamentals Assessment is now a prerequisite for achieving and renewing IAB Canada Certificates, including those in:
- Digital Media Planning & Buying
- Media Sales
- Ad Operations
CERTIFICATION REQUIREMENTS
New Certification
- Pass the Digital Media Fundamentals Assessment at Intermediate level or above
- Complete an IAB Canada-approved course (Media Planning & Buying, Media Sales, or AdOps) + final exam
Annual Renewal
You have two options:
- Requalify through education:
- Pass the Digital Media Fundamentals Assessment at Intermediate level or above
- Retake the relevant course + final exam (80%+ to pass)
- Fee range: $350–$500
OR
- Earn 500 Certification Points through IAB Canada Programming:
- Webinars = 50 points
- Data Night = 100 points
- Skills Labs (formerly Night School) = 200 points
- Main Events = 250 points
Find Out Your IQ Today
Take the assessment and start your journey