Business of Digital: Sight, Sound & Motion 2023

Laura Ferron, Senior Director, IAB Canada

IAB Canada’s President, Sonia Carreno, presents the results from the 2023 State of Reach Barometer report. This report covers off key considerations from the buy side as we head into Q2 and provides insights into Canadian media decision-making for reach.

Speaker:

• Sonia Carreno, President, IAB Canada

As digital video expands across screens, platforms and content providers – how can marketers ensure they are reaching their desired audiences at scale? Ben Wise, Head of Programmatic Media and Jeremy Freedman, Head of Programmatic Media Agency at Google delve into the challenges of fragmentation in digital video, how technology can help advertisers continue to deliver the results they need, all while managing an increasingly complex ecosystem. 

Speakers:

• Ben Wise, Head of Programmatic Media, Google Canada
• Jeremy Freedman, Head of Programmatic Media, Agency, Google Canada

Industry experts discuss the advancements in CTV and how to successfully measure across channels, ensure reach, scale and more while exploring what’s next in a rapidly changing environment. 

Moderated by Katie Wolf, President, Peloton Media 

Panelists: 

• Dave Pauk, Sales Director, Samsung Ads   
• Josh Alvernia, Chief Executive Officer, Clue
• Ryan Marchant, Head of Data and Product Development, Corus Entertainment
• Sabrina Anand, Senior Director Buyer Development, Index Exchange  

Mike Viner, Director Digital Audio Advertising at Rogers Sports and Media presents the generational differences on consumer behaviour and the latest data on audio consumption in Canada. Learn how to maximize your reach and apply these findings to deliver your campaign to the right audience. 

Speaker:

• Mike Viner, Director Digital Audio Advertising, Rogers Sports and Media 

Audio continues to impress with opportunities across several channels. Listen to industry leaders unpack the latest developments on the audio front. 

Moderated by Karim Kanji, VP Digital and Emerging Media, Active International Canada

Panelists:

• Heather Gordon, Managing Director Canada, Acast 
• Ivan Pehar, Country Manager, Spotify Canada
• Raven Opatovsky, Head of Media, Tim Hortons
• Ryan Ladisa, VP of Sales, Dax

Bala Gopalakrishnan, Pelmorex’s Chief Data Officer, shares valuable insights into how geolocation information can be utilized to better understand consumer behaviour and identify emerging needs. By examining geographical relocation, travel patterns, behavioural trends, and consumer visitation, businesses can generate informed decisions and implement effective marketing solutions.

Speaker:

• Bala Gopalakrishnan, Chief Data Officer, Pelmorex Corp.

From measurement to unique opportunities within retail media – this is not the OOH palette we remember. Industry experts explore the fast-moving DOOH sector and shed light on practical advice to leverage the opportunities.

Moderated by Triona Bonner, Vice President, Digital, Cossette Media

Panelists:

• Dana Tisch, VP Sales Canada, Hivestack
• Brian McKague, VP of Sales, Sanford Outdoor 
• Ryan Fuss, SVP, Stingray Advertising
• Scott Mitchell, Managing Director, Vistar Media

What’s new in content creation for advertisers? Hear two Canadian content studio powerhouses discuss the latest trends in building compelling content for Canadian audiences and why investing in integrated brand content solutions is worthwhile. 

Moderated by Sonia Carreno, President, IAB Canada

Panelists:

• Kiran Rana, Senior Content Strategist / Executive Producer of Podcasts, Globe Content Studio, The Globe and Mail 
• Marie-Claude Desjardins, Senior Director of Media Creativity, Quebecor Media 

How can advertisers capitalize on reach in fragmented media landscape? Hear The Trade Desk and Xaxis discuss how to access scaled audiences in a cookieless media environment and how to plan for incremental growth.

Moderated by Sonia Carreno, President, IAB Canada

Panelists:

• Christos Nikitopoulos, General Manager, The Trade Desk 
• Seif Khemaissia, Managing Director, Xaxis 

In this session, Uri Gorodzinksy, Managing Director at Amazon Ads and Christopher Walton, Head of Sales at Twitch Canada will provide an overview of how brands can make the most of their media investments by harnessing the power of multiple ad services to meet their business objectives. This discussion will provide insight into a McDonald’s case study to illustrate how a brand successfully combined Amazon Ads and Twitch services to achieve their business goals.

Speakers:

• Christopher Walton, Head of Sales, Twitch Canada
• Uri Gorodzinsky, Managing Director, Amazon Ads

Laura Ferron, Senior Director, IAB Canada

Drinks & Hors d’oeuvres