Join us for IAB Canada’s year-end event, The Report on Data 2025, where the digital advertising community gathers to close the year with exclusive insights and connections.
This highly anticipated event features the unveiling of the latest CMUST study, offering an in-depth look at Canadian media usage trends, alongside exclusive presentations of the year’s most impactful digital media developments and trends.
Don’t miss this opportunity to gain valuable knowledge, connect with industry peers, and leave with a comprehensive understanding of the ever-evolving digital landscape as we prepare for the opportunities and challenges of 2026.
Agenda
| Time (ET) | Topic |
|---|---|
| 12:30pm – 1:00pm | Registration |
| 1:00pm -1:05pm | Opening Remarks |
| 1:05pm – 1:45pm | Canadian Media Usage Study (CMUST) 2025
The Canadian Media Usage Study (CMUST) is a comprehensive, re-engineered report that documents the changing media consumption habits of consumers across devices and screens, different age segments and digital vs traditional media channels. The latest instalment in the 20+ year tradition will track changes in the media habits of Canadians drawing on data sets from across the industry. You can expect updates on overall media habits, the continued growth of Connected TV, eCommerce, Retail Media and more. Speaker: Matt Devlin, Managing Director – Marketing Science, PHD |
| 1:45pm – 1:55pm | Keynote Presentation by Vividata |
| 1:55pm – 2:15pm | Break |
| 2:15pm – 2:25pm | Keynote Presentation TBA |
| 2:25pm – 2:55pm | Panel: Retail Media
Retail media is rewriting the playbook for performance and brand building in Canada. Get a first look at new findings from the Retail Media Report, then hear how leaders are connecting retail data, on-site and in-store placements, and premium off-site inventory to real sales outcomes. We will cut through buzzwords, compare what actually scales, and show how privacy, creative, and measurement come together to move product. |
| 2:55pm – 3:05pm | Break |
| 3:05pm – 3:15pm | Keynote Presentation by Environics Analytics |
| 3:15pm – 3:30pm | TBA |
| 3:30pm – 4:00pm | Hot Takes: Put your money where the consumer is
Attention shifts fast, but budgets often lag. This session translates where Canadians actually spend time into smarter allocations across premium video, news, audio, live sports, and the open internet. Expect practical guidance on identity in a post-cookie world, de-duplicated reach, attention signals that matter, and the analytics that tie it all to business outcomes. Panelists:
|
| 4:00pm – 4:05pm | Closing Remarks |
| 4:05pm – 6:00pm | Social Networking
|
Speakers
-
Matt Devlin
PHD -
Spencer Charters
The Trade Desk