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Business of Digital

Report on Data 2024

November 27, 2024

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Event

Business of Digital:

Report on Data 2024

November 27, 2024 | The Great Hall, Toronto

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Welcome to Our Newest Members: Cogeco Media
Welcome to Our Newest Members: Sirius XM
Welcome to Our Newest Members: Ideon Media
Welcome to Our Newest Members: Cadence Impressions
Welcome to Our Newest Members: Beatgrid
Welcome to Our Newest Members: Microsoft

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

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Upcoming Events

Struggling with disparate data sets and walled gardens? Are they holding you back from telling a complete story? In this webinar, we’re going to share real-life examples of how the latest innovative tools on the market can give you a more holistic view across linear and streaming video data. Learn how to analyze cross-platform reach and frequency to tell a better story and build stronger campaigns. Then take it to the next […]

Nov 13, 2024, 1:00 pm – 2:00 pm

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This 3-hr IAB Canada Skills Lab will feature an open-mic learning opportunity with seasoned thought leaders available for all levels of ad operations team members to sharpen skills, share tips and tricks and ask the tough questions with the smartest people in the room to answer them. The session will delve into some of the […]

Nov 13, 2024, 1:00 pm – 4:00 pm

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The marketing landscape is facing a new paradigm. Initiated by the need to address deprecating targeting signals, this new environment is also increasingly subject to marketers’ demands for  more privacy-centric data strategies, increased transparency in the programmatic process, and true ROI-based outcomes measurement. This new paradigm requires a new approach, and that is a good […]

Nov 20, 2024, 1:00 pm – 2:00 pm

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