Western Council Mandate:

To lead the IAB Canada community in Western Canada by communicating our initiatives, driving interest in participating and providing a perspective on gaps and opportunities for the Western Market with regards to our services. This team often helps coordinates events and offers leadership in the market on our behalf.

Marc Brasset, Chair

Western Media Group, Director, Digital Ops & Strategy

Marc is a humorless robot. He functions like a binary processor in a quantum world, hopeless anachronistic. His favorite pass time is categorizing and cataloguing the shades of grey that is Vancouver. His credentials are that he is extremely punctual, underhanded and forthcoming. He loves spiders.


Michelle Cunningham, Chair

Mediative, Senior Manager, Enterprise Client Development

Michelle is a Senior Sales Executive. She holds an MBA from Simon Fraser University and has over ten years’ experience in the digital media space. Her digital media career started as part of the digital startup: Metrolyrics.com.  As its first employee, she was instrumental in building the brand and online presence for an eventual multi-million dollar exit to CBS Interactive. After working with CBS as one of their top sales executives in the Tech, Games and Lifestyle division Michelle moved on to Mediative where she sold and executed multiple online advertising campaigns for both the retail network and consultancy division.

Michelle is an active and highly involved industry leader. She is a Board Director for the  BCAMA (BC Chapter of the American Marketing Association), member of the CPAX (Canadian Publisher Audience Exchange) council and is actively involved with the IAB as the Chair for their Western Council.