Business of Digital Report on Data – Measurement & Accountability Presentations + Recordings 2020

Advancing DOOH Measurement

  • Rosanne Caron, President, COMMB
  • Amanda Dorenberg, President, COMMB

The Path to Total Video Measurement in Canada

  • Catherine Malo, SVP, Cross-Media, Business Development & Communication, Numeris

An Update on Cross-Media Measurement and What’s Next for MRC

  • George Ivie, CEO and Executive Director, Media Rating Council

Progress on the Cookieless World – Project Rearc Update from IAB Tech Lab

  • Jordan Mitchell, Senior Vice President – Identity, Data and Privacy Initiatives IAB Tech Lab

Session Recordings

Note: The CMUST 2020 report will be made available at the end of January 2021