IAB Canada’s annual closing event – The Report on Data 2024. We unveil the results of the CMUST study, an exclusive showcase of the latest Canadian digital media research reports. Don’t miss your chance to wrap up the year with knowledge, connections, and a deeper understanding of the digital landscape.

Presentation Decks

• Canadian Media Usage Study (CMUST) Executive Summary 2024, presented by Matt Devlin, Managing Director – Marketing Science, PHD
• Snapchat: Audience Insights and Newcomers, presented by Nafisa Nanthakumaran, Marketing Science Lead, Snap Inc.
• The Future of Information: Turning Data into Outcomes, presented by Pasquale Pellegrini, President & CEO, Vividata
• Data Shot: Favourite Five-Minute Highlights, presented by Nina Puehringer, Head of Account Management Canada, Quantcast

Resources and Useful Link

• Barometer Report: The State of Retail Media in Canada 2024 
  Retail Media in Canada is still in its early stages, with significant growth opportunities in off-site and in-store channels. In this Barometer Report, produced in partnership between IAB Canada and the Retail Council of Canada, we explore the state of retail media, shedding light on how brands are reallocating budgets, leveraging first-party data, and addressing the pressing need for measurement and standardization. Download the full report now to gain strategic guidance and stay ahead in the retail media revolution.  
  
  Download

• Barometer Report: The State of Sustainable Advertising in Canada 2024 
  The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards. While the importance of environmentally sustainable advertising is widely recognized, the findings highlight a pressing need for action. Download the full Sustainability Barometer today to gain deeper insights and join the movement toward a greener, more sustainable advertising ecosystem. 
  
  Download

• IAB Canada Launches Industry Digital Media IQ Measurement Tool 
  We are excited to announce the launch of the industry’s first Digital Media Fundamentals Assessment. This innovative tool is designed to help individuals, teams and the industry at large, assess where we’re at in terms of knowledge. Skills testing allows us to better identify opportunities for growth and set new challenges for continued learning. 
  
  Sign-up to access the assessment – deadline November 29th 

Report on Data 2023 Highlights

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