Dates and Locations
Date | Time | Language | Venue |
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Jul 20 – 23, 2020 | 1:00 pm – 3:00 pm | English | Virtual |
The way Canadians consume video has been shifting and the recent pandemic has escalated those trends. To help our members leverage this exciting and complex medium, IAB Canada is excited to introduce Advanced TV Week!
Over the course of four days, we will present leading-edge digital content from the biggest names in Canadian media, research and advertising. On each day, we’ll deep-dive into one aspect of the advanced TV landscape, topics will include; viewing trends and usage rates, the Canadian broadcaster and device landscape, connected TV and OTT video apps, social TV, advanced TV measurement, programmatic TV and more.
By the end of the week participants will have the knowledge and insights to begin incorporating advanced TV tactics into their media planning right away.
Date | Time | Language | Venue |
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Jul 20 – 23, 2020 | 1:00 pm – 3:00 pm | English | Virtual |
As consumers continue to stream more content, opportunities for brands will continue to grow within the advanced TV space and it’s important to understand the latest research and consumer trends here in Canada, as well having a clear understanding of over-the-top (OTT) vs connected TV (CTV) and the opportunities that exist within this exciting and complex medium.
ON THE AGENDA
SPEAKERS
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As Canadians shift their attention to connected devices and apps, advertisers need to shift as well but what are the advertising options for buyers on the OTT space?
ON THE AGENDA
SPEAKERS
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In the US, the 2020 IAB Digital Video Revenue study reported that more than 50% of ad buyers plan to shift broadcast advertising budgets to connected TV but is that same shift happening in Canada? What is being done now to prepare?
ON THE AGENDA
SPEAKERS
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Automation has taken over desktop and mobile ad buyer, is TV next? In this session we’ll look at how programmatic TV works, who the players are in Canada and most importantly, how buyers can start investing in this space today.
ON THE AGENDA
SPEAKERS
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If an attendee cancels his or her registration more than 14 days before the date of the seminar, the amount paid for the cancelled registration will be refunded in full. Registrations cancelled within 14 days of the seminar date will NOT be refunded.
In the event that IAB Canada needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.
Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course. Requests made less than 48 hours notice will not be accommodated.
Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course, workshop or seminar(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.