Native ad spend globally is expected to reach $21 billion in 2018. Mobile adoption has only accelerated with audiences across Canada and it’s driving the need for ads to be native and instant. Across social platforms and publishers, native ads are taking over the feed. Are you ready for the native ad revolution?
This course will bring you up to speed on the native advertising landscape and walk through the science behind why native ads are proving to be so effective. The course will help you understand the component parts that make up native ads and share insights on how to get the most out of this emerging creative canvas. There will also be an exercise in which attendees will put their learning into action on the fly by building a native ad campaign.
What You’ll Learn
Attendees will learn about the native advertising landscape, the shifts in media consumption habits that have driven the adoption of native ads and the science behind why it’s all working. Content marketing, mobile, video and programmatic will be major themes throughout the course.
Tyler James, Director Sales & Business Development at Sharethrough
Tyler is the chair of the IAB Canada’s Native Advertising Committee and has been at the cutting edge of digital advertising since 2006, bringing the unique perspective of having worked closely with leading web publishers, brand advertisers and talented content creators over his career.
Who Should Attend?
This is an introductory course of value to all marketers, agency account directors, media planners and buyers, publishers and sales people new to native advertising.