A Toy’s Story: Transforming Children’s Privacy and Child-Directed Advertising Compliance into Child’s Play

Join Gowling WLG and IAB Canada for an engaging session centered around a fictional case study involving a child-directed connected toy aimed at promoting healthier eating habits. We will delve into the complexities of advertising to children and safeguarding minors’ personal information, exploring these challenges through the lens of Quebec’s ban on commercial advertising to children and Law 25. By the end of this presentation, participants will find mastering these regulations to be as effortless as child’s play, with the added fun of indulging in a kid-friendly breakfast.



Time (EST) Topic
8:00am – 8:25am Breakfast and networking
8:25am – 8:30am Opening Remarks

  • Jill Briggs, Head of Policy, IAB Canada
8:30am – 9:30am Presentation


  • Melissa Tehrani, Partner, Gowling WLG
  • Antoine Guilmain, Partner, Gowling WLG

Thank you to our Session Partner


  • Jill Briggs Jill Briggs Head of Policy, IAB Canada
  • Antoine Guilmain Partner, Gowling WLG
  • Melissa Tehrani Partner, Gowling WLG