Join us at IAB Canada’s annual closing event – The Report on Data 2024. We unveil the results of the CMUST study, an exclusive showcase of the latest Canadian digital media research reports. Don’t miss your chance to wrap up the year with knowledge, connections, and a deeper understanding of the digital landscape.
Agenda
| Time (ET) | Topic |
|---|---|
| 12:30pm – 1:00pm | Registration |
| 1:00pm -1:05pm | Opening Remarks
Brad Jeffrey |
| 1:05pm – 1:45pm | Canadian Media Usage Study (CMUST) 2024
The Canadian Media Usage Study (CMUST) is a comprehensive, re-engineered report that documents the changing media consumption habits of consumers across devices and screens, different age segments and digital vs traditional media channels. The latest instalment in the 20+ year tradition will track changes in the media habits of Canadians drawing on data sets from across the industry. You can expect updates on overall media habits, the continued growth of Connected TV, eCommerce, Retail Media and more. Speaker: Matt Devlin, Managing Director – Marketing Science, PHD |
| 1:45pm – 1:55pm | Staying Ahead: Key 2024 Trends
Comscore looks forward to presenting some key 2024 trends detailing Canadian digital media usage. Topics will include:
The goal is to give you some historical, domestic, and local relevancy, keeping your finger on the pulse of digital media trends to support your current and future strategy. Speaker: Paul Rich, Director, Canada, Comscore |
| 1:55pm – 2:15pm | Break – Raffle Prizes from Our Sponsors!
Prizes sponsored by Environics Analytics, Rogers Sports & Media, Roku, Stingray Advertising and Globe Media Group. |
| 2:15pm – 2:25pm | Canadian Newcomers on Snapchat
Snapchat partnered with Kantar to conduct a quantitative survey aimed at understanding Canadian newcomers, who represent a significant segment of the population. The research addresses three key questions:
Speaker: Nafisa Nanthakumaran, Marketing Science Lead, Snap Inc. |
| 2:25pm – 2:45pm | Panel Discussion: Video at Scale
Video has emerged as the most effective tool for scaling addressable audiences in your advertising efforts. IAB Canada is bringing together an expert panel of industry leaders for an insightful discussion on how video advertising is at the focal point of brand growth. Tune in to how industry leaders use video to connect with wider audiences, optimize performance, and stay ahead in the competitive advertising landscape. Moderated by Jamie Norgarb, Vice President Media, Milestone Integrated Panelists:
|
| 2:45pm – 3:05pm | Panel Discussion: Getting Your Data Ducks in a Row
The key to effective advertising lies in how well you manage and leverage your data while respecting user privacy. IAB Canada is hosting a must-attend panel with experts who will share actionable strategies on aligning your data for maximum advertising impact. From data privacy and security to harnessing insights for campaign optimization, this panel will cover everything you need to get your data ducks in a row.
Effective data management is no longer optional—it’s essential for staying competitive in the modern advertising landscape. This panel will equip you with the knowledge to better organize, protect, and activate your data to drive more impactful campaigns.
Moderated by Sonia Carreno, President, IAB Canada Panelists:
|
| 3:05pm – 3:15pm | The Future of Information: Turning Data into Outcomes
Pasquale Pellegrini will explore the process of combining deterministic and probabilistic data into meaningful information and actionable outcomes. Speakers: Pasquale Pellegrini, President & CEO, Vividata |
| 3:15pm – 3:30pm | Break |
| 3:30pm – 3:35pm | Data Shot: Favourite Five-Minute Highlights
With the rise of cookieless environments in Canada, brands have a unique opportunity to reach audiences in new ways. Nina will cover the current state of advertiser adoption and share key insights on why continuous testing is essential for performance, how testing uncovers critical measurement gaps, and why cookieless spaces offer untapped potential for boosting market share and consumer perception. Speaker: Nina Puehringer, Head of Account Management Canada, Quantcast |
| 3:35pm – 3:45pm | Fireside Chat: The Current State of Retail Media
Sonia Carreno and Santo Ligotti will discuss the findings of a recent retail media survey. This fireside chat will illuminate the adoption of retail media and the emerging opportunities in this dynamic space. Speakers:
|
| 3:45pm – 4:05pm | Panel Discussion: Retail Media
Retail media continues to grow, and brands are discovering new opportunities to connect with consumers directly at the point of purchase. IAB Canada is bringing together industry leaders for an in-depth panel discussion on the power, potential and reach of retail media. This session will explore how retail media is carving its place in the advertising landscape, and how brands can leverage these networks to boost visibility and drive sales. Moderated by John Shilton, Senior Vice President of MDI, Publicis Media Panelists:
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| 4:05pm – 4:10pm | Closing Remarks
Brad Jeffrey |
| 4:10pm – 6:00pm | Social Networking
|
Thank you to our Sponsors
Speakers
-
Sonia Carreno
IAB Canada -
Santo Ligotti
RCC -
Matt Devlin
PHD -
Paul Rich
Comscore -
Ivan Pehar
Roku -
David Phillips
Environics Analytics -
Brian Batenburg
The Globe and Mail -
Deborah Gurofsky
Media Pulse -
Ken Davie
Rogers Sports & Media -
Meaghan Brophy
Walmart Connect -
Jed Schneiderman
Kijiji Canada -
Brad Jeffrey
-
Jamie Norgarb
Milestone Integrated -
Susan Charles
Google -
Ryan Fuss
Stingray Advertising -
Pasquale Pellegrini
Vividata -
Omair Islam
OneTrust -
John Shilton
Publicis Media -
Nafisa Nanthakumaran
Snap. Inc -
Ray Balberman
Triangle Retail Media -
Sydney Mai
MPlus -
Nina Puehringer
Quantcast -
Saad Uddin
Native Touch