Business of Digital: Report on Data & AGM
Join us on November 30th for IAB Canada’s Business of Digital: Report on Data, where you can expect to hear the latest insights and developments in the Canadian consumer and their connection to media. Geared towards digital and multi-platform professionals from the buy, sell, marketer, research and technology sides of the ad industry, this event is guaranteed to explore fresh measurement-based take-aways on leading-edge planning and activation challenges, that you can put to work as soon as you return to the office.
Revealing the latest Canadian Media Usage Trends (CMUST) study results, since its inception in 2001, PHD will share 2021’s year in review. Considered the most comprehensive Canadian media usage study, based on recognized consumer and audience research sources, the study documents changing media consumption as digital technologies impact the lives of Canadians. CMUST focuses on how new devices and new types of content are triggering ways consumers devote more time to the Internet, covering topics like: Car Connectivity, Wearables, Multi-platform the impact of Smart TV, Smart Speakers and more.
Concluding the day is IAB Canada’s AGM, which includes a year in review while looking ahead into what to expect for 2022. This exclusive portion of the event is for IAB Canada members only – and free to attend.