Join us for an insightful webinar with Omnicom Media Group’s Jean-François Bourdeau & Juliane Baraldi, who will be taking us through the 2021 CMUST Study, French Canada results.

This webinar will be presented in French only. 

Since its inception in 2001, PHD’s Canadian Media Usage Trends Study (CMUST) is the most comprehensive Canadian study crossing all major media on a Total Canada and French Canada basis. Based on recognized consumer and audience research sources, the study documents changing media consumption as digital technologies impact the lives of Canadians. It focuses on how new devices and new types of content are triggering ways consumers devote more time to the Internet. Topics that the report has looked at to date include, Car Connectivity, Wearables, Multi-platform data, the impact of Smart TV, Smart Speakers and more.

The CMUST report gives a clear, multi-faceted picture for the marketing and publishing communities in Canada to base their strategies, investments, and products on. We thank PHD Media for allowing IAB Canada to house these invaluable reports on the IAB Canada website.


  • Jean-François Bourdeau, Directeur, Marketing Science Director, Omnicom Media Group
  • Juliane Baraldi, Analyste Senior Marketing Science, Ominicom Media Group