Join IAB Canada for an evening unplugged as we discuss the state of CTV in Canada and how to think about it in the coming months. Set in our intimate Data Night format, this “straight to-the-point” discussion will be casual, candid and timely as our market grapples with several legislative changes over the coming months.
A great opportunity to network with your peers!
We can’t wait to see you there! This event is now SOLD OUT!
Agenda
| Time (ET) | Topic |
|---|---|
| 3:00pm – 3:30pm | Registration |
| 3:30pm – 3:35pm | Opening Remarks
Laura Ferron, Head of Member Relations & Strategic Partnerships, IAB Canada |
| 3:35pm – 3:50pm | State of Canadian TV and the Audiences shifting
Connected TV is on the move in Canada. This level-set presentation will show how audiences are shifting and how the growth in CTV represents major opportunities for advertisers. Speaker: Paul Rich, Director, Canada, Comscore |
| 3:50pm – 4:15pm | Panel: CTV Innovations
What’s On? With major investments pouring into the Connected TV space, these broadcasters will talk about innovations in content, formats and inventory. This panel will provide a snapshot into what is available today and what advertisers can look forward to as CTV continues to grow across the country. Moderated by Jason Randall, Country Manager, LG Ad Solutions Panelists:
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| 4:15pm – 4:25pm | How to Buy It? Buying CTV Programmatically
Access – With growing audiences and a broad canvas of content to choose from, what is the best way to buy CTV? Take a deep dive into programmatic buying and how to harness the power of CTV. Speaker: Marc Brasset, President, Western Media Group |
| 4:25pm – 4:50pm | How to measure it?
Are we doing it right? In a world of moving goal posts, what does success look like? Is it attention? Is it Reach and frequency? What about brand safety and KPIs? This panel looks at CTV measurement from all angles. Moderated by Dan Saltalamacchia, Director of Accounts, Barlow Media Panelists:
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| 4:50pm – 4:55pm | Q&A |
| 4:55pm – 5:00pm | Closing Remarks |
| 5:00pm – 6:00pm | Social Networking
Drinks and Hors d’oeuvre LinkedIn Headshoots Booth – Take your (free) professional picture! |
Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com
Thank you to our Sponsors
Elite Corporate Sponsors
Topic Sponsor
Influencer Sponsor
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Speakers
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Marc Brasset
President, Western Media Group - Peter Kambo Senior Manager, Media Insights, Rogers Sports & Media
- Laura Ferron Head of Member Relations & Strategic Partnerships, IAB Canada
- Jason Randall LG Ad Solutions
- Huw Cawthorn Digital Account Manager, Bell Media
- Paul Rich Director, Canada, Comscore
- Dominic Laforest Integrated Account Manager, Corus Entertainment
- Erin McWhinnie Director of Strategy, OMD
- Dan Saltalamacchia Director of Accounts, Barlow Media
- Kate Thomas Head of Client Partnerships, MiQ
- Teresa Guarascio SVP, Business Director, EssenceMediacom
- Shaun Harrison Director, Performance Media, Cossette Media
- Sean McConnell Agency Development Lead, LinkedIn Marketing Solutions