Join IAB Canada for an evening unplugged as we discuss the state of CTV in Canada and how to think about it in the coming months. Set in our intimate Data Night format, this “straight to-the-point” discussion will be casual, candid and timely as our market grapples with several legislative changes over the coming months.

A great opportunity to network with your peers!

We can’t wait to see you there! This event is now SOLD OUT!

Agenda

Time (ET) Topic
3:00pm – 3:30pm Registration
3:30pm – 3:35pm Opening Remarks

Laura Ferron, Head of Member Relations & Strategic Partnerships, IAB Canada

3:35pm – 3:50pm State of Canadian TV and the Audiences shifting

Connected TV is on the move in Canada. This level-set presentation will show how audiences are shifting and how the growth in CTV represents major opportunities for advertisers.

Speaker: Paul Rich, Director, Canada, Comscore

3:50pm – 4:15pm Panel: CTV Innovations

What’s On? With major investments pouring into the Connected TV space, these broadcasters will talk about innovations in content, formats and inventory. This panel will provide a snapshot into what is available today and what advertisers can look forward to as CTV continues to grow across the country. 

Moderated by Jason Randall, Country Manager, LG Ad Solutions

Panelists:

  • Dominic Laforest, Integrated Account Manager, Corus Entertainment
  • Huw Cawthorn, Digital Account Manager, Bell Media
  • Peter Kambo, Senior Manager, Media Insights, Rogers Sports & Media
  • Sean McConnell, Agency Development Lead, LinkedIn Marketing Solutions
4:15pm – 4:25pm How to Buy It? Buying CTV Programmatically

Access – With growing audiences and a broad canvas of content to choose from, what is the best way to buy CTV? Take a deep dive into programmatic buying and how to harness the power of CTV.

Speaker: Marc Brasset, President, Western Media Group

4:25pm – 4:50pm How to measure it?  

Are we doing it right? In a world of moving goal posts, what does success look like? Is it attention? Is it Reach and frequency? What about brand safety and KPIs? This panel looks at CTV measurement from all angles. 

Moderated by Dan Saltalamacchia, Director of Accounts, Barlow Media

Panelists:

  • Erin McWhinnie, Director of Strategy, OMD
  • Kate Thomas, Head of Client Partnerships, MiQ
  • Teresa Guarascio, SVP, Business Director, EssenceMediacom
  • Shaun Harrison, Director, Performance Media, Cossette Media
4:50pm – 4:55pm Q&A
4:55pm – 5:00pm Closing Remarks
5:00pm – 6:00pm Social Networking

Drinks and Hors d’oeuvre

LinkedIn Headshoots Booth – Take your (free) professional picture!

Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com

Thank you to our Sponsors

Elite Corporate Sponsors

Topic Sponsor

Influencer Sponsor

 

Speakers

  • Marc Brasset President, Western Media Group
  • Peter Kambo Senior Manager, Media Insights, Rogers Sports & Media
  • Laura Ferron Head of Member Relations & Strategic Partnerships, IAB Canada
  • Jason Randall LG Ad Solutions
  • Huw Cawthorn Digital Account Manager, Bell Media
  • Paul Rich Director, Canada, Comscore
  • Dominic Laforest Integrated Account Manager, Corus Entertainment
  • Erin McWhinnie Director of Strategy, OMD
  • Dan Saltalamacchia Director of Accounts, Barlow Media
  • Kate Thomas Head of Client Partnerships, MiQ
  • Teresa Guarascio SVP, Business Director, EssenceMediacom
  • Shaun Harrison Director, Performance Media, Cossette Media
  • Sean McConnell Agency Development Lead, LinkedIn Marketing Solutions