We’ll bring together industry leaders to share best practices, showcase emerging tools and unpack real-world campaigns. Don’t miss this chance to learn how your organization can work with creators as true strategic allies
Agenda
- The Creator Effect – The New Age of Influence
Presented by Jeanette Rees (#paid)
The influencer landscape has evolved—shifting consumer expectations, authentic brand experiences, and the growing impact of creators in today’s digital ecosystem.
- Strategic Integration – When and Where to Use Creators in Campaigns
Presented by Tracy Jones (OMG)
Best practices for incorporating influencers throughout the marketing funnel—from awareness to conversion.
- Creator Selection – Creator Legitimacy/Creator-Led Media
Presented by Mark Swierszcz (Youtube)
Understand how to assess creator credibility, align with the right voices, and leverage storytelling to build stronger brand narratives.
- Measuring Impact
Presented by Kathryn Buczko (Meta)
The latest tools and techniques for measurement—including Meta’s partnership tags and new performance metrics that validate the business value of creator collaborations.
- Q&A
Speakers
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Jeanette Rees
Head of Brand Partnership, Canada, #Paid -
Tracy Jones
Managing Director: Canada - OMG Content and Influence -
Mark Swierszcz
Content Partnerships, Top Creators, Youtube -
Kathryn Buczko
Industry Manager, CPG & Restaurants, Meta