We’ll bring together industry leaders to share best practices, showcase emerging tools and unpack real-world campaigns. Don’t miss this chance to learn how your organization can work with creators as true strategic allies

Agenda

  • The Creator Effect – The New Age of Influence 
    The influencer landscape has evolved—shifting consumer expectations, authentic brand experiences, and the growing impact of creators in today’s digital ecosystem.
  • Strategic Integration – When and Where to Use Creators in Campaigns 
    Best practices for incorporating influencers throughout the marketing funnel—from awareness to conversion.
  • Creator Selection – Creator Legitimacy/Creator-Led Media 
    Understand how to assess creator credibility, align with the right voices, and leverage storytelling to build stronger brand narratives.
  • Measuring Impact 
    The latest tools and techniques for measurement—including Meta’s partnership tags and new performance metrics that validate the business value of creator collaborations.