Paolo Lacuna, Content Strategy Director, IAB Canada

As the landscape of TV streaming in Canada continues to evolve, Canadian advertisers have a reason to celebrate: for the first time ever, addressable TV streaming audiences are now the majority. Ivan Pehar from Roku will dive deep into the insights of VOD Evolution 2025, Roku Canada’s 5th annual Canadian research study, exploring the growing dominance of addressable TV streaming and its implications for advertisers. With nearly 7 in 10 TV streamers now reachable through ads, this shift represents a major opportunity—55% of all TV viewers aged 18+ are now addressable through TV streaming platforms. Whether it’s through BVOD, AVOD, or ad-supported subscription video-on-demand (ADSVOD), the future of advertising in TV streaming is bright and here to stay. Join Ivan and explore the future of streaming advertising in Canada—where the opportunity for reach, precision, and engagement has never been greater.

Speaker: Ivan Pehar, Ad Sales Director, Canada, Roku

As Connected TV (CTV) continues to reshape the Canadian media landscape, the industry is working to establish a strong framework for advertising within this evolving space. With streaming platforms growing in popularity and advertisers increasingly seeking targeted, data-driven solutions, the question is no longer if brands should invest in CTV but how they can do so effectively.

Join industry leaders as they explore the development of CTV advertising infrastructure, the challenges and opportunities in measurement and attribution, and the growing confidence advertisers have in the medium. From premium inventory and programmatic advancements to audience insights and ad formats, this discussion will provide a roadmap for brands looking to capitalize on the future of television.

As the industry builds a strong foundation for CTV, one thing is clear: Build it, and they will come.

Moderate by Wade Kuiken-Rogers, SVP, Strategy and Partnerships, Group M

Panelists:

• Ivan Pehar, Ad Sales Director, Canada, Roku
• Michela Andreana, Platform Account Director, Yahoo DSP
• Philippe Kleim, VP, National Revenue & Digital Advertising Strategy, Corus Entertainment
• Rose Hutchison, Senior Director of Advanced Advertising, Rogers Sports & Media

CTV is transforming how agencies leverage data for precision and efficiency. Mike Reeves (Magnite) hosts a fireside chat with Christy MacLeod (Kinesso/Acxiom) to explore the challenges and opportunities in activating data for CTV, the impact of direct integrations, and how measurement innovations are shaping the future of premium video advertising.

Speakers:

• Christy MacLeod, Chief Data & Solutions Officer, KINESSO
• Mike Reeves, Sr Sales Director, Canada, Magnite

Paolo Lacuna, Content Strategy Director, IAB Canada

• Drinks and hors d’oeuvres