Join us for an immersive exploration into the evolving state of digital advertising in the wake of cookie independence. In this IAB Canada event, industry leaders will converge to share invaluable insights, innovative strategies, and forward-thinking initiatives shaping the landscape of digital advertising beyond traditional cookie-based targeting.
Event Highlights
- Unveiling AI Advancements: Discover how artificial intelligence is revolutionizing digital advertising, from predictive analytics to personalized targeting, and learn how AI-powered solutions are reshaping the industry.
- Charting the CTV Revolution: Dive into the rapidly evolving Connected TV (CTV) ecosystem and uncover opportunities for brands to captivate audiences through streaming platforms and on-demand content.
- Spotlight on Content: Explore the pivotal role of content in the post-cookie era, and gain actionable strategies for creating compelling, resonant content that not only drives engagement but also fosters meaningful connections with consumers.
We can’t wait to see you there! Limited tickets available.
| Time (ET) | Topic |
|---|---|
| 3:30pm – 4:00pm | Registration |
| 4:00pm – 4:05pm | Opening Remarks
Paolo Lacuna, Content Manager, IAB Canada |
| 4:05pm – 4:20pm | Fireside Chat: The Privacy Sandstorm
Join IAB Canada and Google for an on-the-ground, unplugged discussion on the latest developments in addressing audiences and privacy management as well as practical strategies to adapt to this evolving landscape. Discover how to leverage first-party data, privacy-centric technologies, and emerging advertising solutions to thrive in a world of 3rd party cookie independence. Speakers:
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| 4:20pm – 4:45pm | Panel Discussion: Data Collaboration
Industry leaders are reducing their dependency on third-party cookies. Hear about strategies for audience targeting, identity resolution, and data privacy. Find out how these new technologies are game changers in the quest for captivating audiences. Moderated by Kelly Ruston, Director, Legal Counsel, Index Exchange Panelists:
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| 4:45pm – 4:50pm | Panel Introduction by Sydney Mai, Director of Client Strategy, MPlus |
| 4:50pm – 5:20pm | Panel Discussion – Unfazed
Unfazed by the uncertain future of third-party cookies, Industry leaders get together to share what they know about cookie-less audience targeting. This panel will provide insights into the future of digital advertising by examining the tried and true as well as the newest techniques and technologies that have emerged in response to developing a privacy-first digital media landscape. Moderated by Shane Phillips, Senior Director, Marketplace Solutions, IPG Mediabrands Panelists:
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| 5:20pm – 5:25pm | Closing Remarks
Paolo Lacuna, Content Manager, IAB Canada |
| 5:25pm – 7:00pm | Social Networking
|
Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com
Thank you to our sponsors
Elite Corporate Sponsors
Industry Sponsors
Topic Sponsors
Speakers
-
Sonia Carreno
IAB Canada -
Maksym Varaksa
Bell Media -
Joshua Nathan
The Trade Desk -
Bosko Milekic
Optable -
Nicky Anderson
MiQ Digital -
Alun Manton
IAS -
Trevor Cresswell
Google -
Kelly Ruston
Index Exchange -
David Phillips
Environics Analytics -
Cassidy Coles
Magnite -
Saad Uddin
Native Touch -
Shane Phillips
IPG Mediabrands -
Sydney Mai
MPlus -
Paolo Lacuna
IAB Canada