Join us for an unplugged evening dedicated to exploring the latest insights in video advertising in Canada. Set in our signature Data Night format, this candid and concise session will dive into the latest trends, innovations, and opportunities in video advertising, from emerging platforms to creative best practices.
As video continues to dominate the digital space, this timely discussion will provide valuable insights into how advertisers, agencies, and publishers can navigate the challenges of this rapidly changing medium. Don’t miss this opportunity to connect with industry experts and gain actionable strategies to elevate your video advertising efforts.
We can’t wait to see you there! Limited tickets available.
Agenda
| Time (ET) | Topic |
|---|---|
| 3:30 pm – 4:00 pm | Registration |
| 4:00 pm -4:05 pm | Opening Remarks
Paolo Lacuna, Content Strategy Director, IAB Canada |
| 4:05 pm – 4:20 pm | SMARTER VIDEO BUYS: Real results with AudienceProject & The Trade Desk
As video viewing spreads across linear TV, CTV, and digital platforms, marketers need smarter ways to reach real audiences. This session highlights how integrated data, powered by partnerships with AudienceProject and The Trade Desk, is driving better targeting, activation, and ROI.
We’ll show how deduplicated audience data and cross-platform tools are helping marketers plan smarter, activate more efficiently, and measure what matters.
Sue Haas, President & COO, NLogic |
| 4:20 pm – 4:25 pm | Panel Introduction by Naomi Zhao, VP, Eastward Media |
| 4:20 pm – 4:55 pm | CTV Everywhere, But Is It All Premium?
As connected TV continues to grow across Canada, advertisers are faced with a new challenge – with so much inventory available, how do we define what’s truly premium? This panel of CTV experts will explore how Canadian media buyers and sellers are navigating questions of quality, from content standards and brand safety to audience targeting and performance measurement. With insights grounded in the Canadian market, this discussion will help you better understand the evolving definition of premium and how to make confident, strategic choices when investing in video. Moderated by Wade Kuiken-Rogers Panelists:
|
| 4:55 pm – 5:10 pm | Fireside Chat: The Video Roadmap
Connected TV is rapidly becoming the cornerstone of the digital video ecosystem, transforming how audiences consume content and how advertisers reach them. In this fireside chat, IAB Canada President Sonia Carreno sits down with Sabrina Segal of Bell Media to explore how one of Canada’s largest media companies is approaching the opportunities and challenges of CTV. The conversation will highlight Bell Media’s perspective on audience engagement, innovation in advertising, and the evolving marketplace for premium video. If you’re building or buying for the next generation of TV, this session will give you a first-hand look at how a leading broadcaster is futureproofing Connected TV in Canada.
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| 5:10 pm – 5:15 pm | Closing Remarks
Paolo Lacuna, Content Strategy Director, IAB Canada |
| 5:15 pm – 7:00 pm | Social Networking
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Interested in becoming a speaker or sponsor? Reach out to [email protected]
Thank you to our Sponsors
Speakers
-
Paolo Lacuna
IAB Canada -
Sue Haas
NLogic -
Julie Kerr
CBC / Radio-Canada -
Wade Kuiken-Rogers
-
Ben Wise
Google Canada -
Amith Vikram
MiQ Digital -
Rj Pauloski
Disney+ Canada -
Sonia Carreno
IAB Canada -
Sabrina Segal
Bell Media -
Naomi Zhao
Eastward Media