We’re taking the show on the road! Destination, Vancouver. Come along for an immersive exploration into the ever-changing landscape of digital advertising in the post-cookie era. Led by IAB Canada, this event will bring together industry leaders to share invaluable insights, innovative strategies, and forward-thinking initiatives that are redefining the world of digital advertising beyond traditional cookie-based targeting. Don’t miss this opportunity to be part of the conversation shaping the future of our industry!
Event Highlights:
Unveiling AI Advancements: Discover how artificial intelligence is revolutionizing digital advertising, from predictive analytics to personalized targeting, and learn how AI-powered solutions are reshaping the industry.
Charting the CTV Revolution: Dive into the rapidly evolving Connected TV (CTV) ecosystem and uncover opportunities for brands to captivate audiences through streaming platforms and on-demand content.
Spotlight on Content: Explore the pivotal role of content in the post-cookie era, and gain actionable strategies for creating compelling, resonant content that not only drives engagement but also fosters meaningful connections with consumers.
We can’t wait to see you there! Limited tickets available.
Agenda to be updated with speakers soon. Stay Tuned!
| Time (PT) | Topic |
|---|---|
| 3:30pm – 4:00pm | Registration |
| 4:00pm – 4:05pm | Opening Remarks
Dominic Laforest |
| 4:05pm – 4:25pm | Fireside Chat: The Privacy Sandstorm
Join IAB Canada and Google for an on-the-ground, unplugged discussion on the latest developments in addressing audiences and privacy management as well as practical strategies to adapt to this evolving landscape. Discover how to leverage first-party data, privacy-centric technologies, and emerging advertising solutions to thrive in a world of 3rd party cookie independence. Speakers:
|
| 4:25pm – 4:50pm | Panel Discussion: Data Collaboration
Industry leaders are reducing their dependency on third-party cookies. Hear about strategies for audience targeting, identity resolution, and data privacy. Find out how these new technologies are game changers in the quest for captivating audiences. Moderated by Daniel Saltalamacchia, Director, Client Leadership, Dentsu
|
| 4:50pm – 5:15pm | Panel Discussion – Unfazed
Unfazed by the uncertain future of third-party cookies, Industry leaders get together to share what they know about cookie-less audience targeting. This panel will provide insights into the future of digital advertising by examining the tried and true as well as the newest techniques and technologies that have emerged in response to developing a privacy-first digital media landscape. Moderated by Julie Thorne, Group Account Director, Media Experts
|
| 5:15pm – 5:30pm | Townhall Discussion
The Canadian digital marketing landscape is constantly changing. New technologies emerge, consumer behaviours shift, and regulations adapt. This town hall brings together a diverse community of advertisers, agencies, publishers, and ad tech professionals to explore these ongoing transformations. Moderated by Sonia Carreno, IAB Canada |
| 5:30pm – 5:35pm | Closing Remarks
Dominic Laforest |
| 5:35pm – 6:30pm | Social Networking
|
Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com
Thank you to our sponsors
Elite Corporate Sponsors
Industry Sponsors
Topic Sponsors
Speakers
-
Brian Danzis
Seedtag -
Sonia Carreno
IAB Canada -
Alicia Perrotta
Quantcast -
Saad Uddin
Native Touch -
Christina Nguyen
MiQ Digital -
Noel Geer
Connected Interactive -
Daniel Saltalamacchia
Dentsu -
Kelly Thomas Nojaim
Microsoft -
Marc Brasset
Wester Media Group -
Trevor Cresswell
Google -
Julie Thorne
Media Experts -
Joshua Nathan
The Trade Desk -
Dominic Laforest