Join us on February 28th for an evening event where we’ll present the CMUST study, talk about the state of the industry and how to plan against digital value during a time of uncertainty. The perfect opportunity to socialize with your peers and to get ready for 2023 with the latest findings in the industry.
We can’t wait to see you there!
This event is now sold out. Please register to be added to the waitlist.
Agenda
| Time (PT) | Topic |
|---|---|
| 3:00pm – 3:30pm | Registration |
| 3:30pm – 3:35pm | Opening Remarks
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| 3:35pm – 4:15pm | CMUST 2022: Latest Trends on Canadian Media Usage
The Canadian Media Usage Study (CMUST) is a comprehensive, re-engineered report that documents the changing media consumption habits of consumers across devices and screens, different age segments and digital vs traditional media channels. In its latest edition, we’ll explore generational differences, delve deeper into the current media spend distribution compared to time consumption, how retail is shifting to include digital commerce, and the advances in calculating the carbon footprint of ads. As you plan for 2023 and aim to stay ahead of what is to come, this session is not one to miss!
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| 4:15pm – 4:20pm | Break |
| 4:20pm – 4:40pm | Panel Discussion: Industry 360 – Snapshot from Key Stakeholders
Moderator:
Panelists:
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| 4:40pm – 4:55pm | Fireside Chat: Managing Fear and Expectations in Uncertain Times
Moderator:
Panelists:
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| 4:55pm – 5:00pm | Closing Remarks
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| 5:00pm – 6:00pm | Reception
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Interested in becoming a speaker or sponsor? Reach out to memberships@iabcanada.com.
Interested in joining the conversation on behalf of IAB Canada’s Western Council? Please reach out to councils@iabcanada.com.
Thank you to our Sponsors
Elite Corporate Sponsors
Influencer Sponsors
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Chaperone Sponsor
Speakers
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Laura Ferron
Senior Director,
IAB Canada -
Erin McWhinnie
Group Director of Strategy,
Omnicom Media Group -
Diana Walter
Digital Director,
Omnicom Media Group -
Marc Brasset
President,
Western Media Group -
Kuldip Gill
Director of Sales,
Native Touch -
Megan Halkett
Managing Director,
Patio -
Huw Cawthorn
Digital Account Manager,
Bell Media -
Dominic Laforest
Integrated Account Manager,
Corus Entertainment -
Naomi Zhao
Vice President,
Eastward Media - Chris Phillips Digital Marketing Manager, London Drugs