Cross-media measurement hurdles, brand safety concerns and constant innovation in digital channel opportunities – how do brands achieve meaningful digital media reach in 2022? Join IAB Canada’s 2nd Annual Reach event where we will explore the new and improved ways that advertisers can leverage the power of digital advertising to effectively reach Canadians across multiple channels and explore how to measure campaign success in the face of diminishing cookies. 


Digital Reach - Playbook for Addressable Audiences

Time (EST) Topic
1:00pm – 1:05pm Opening Remarks
1:05pm – 1:15pm IAB Canada Barometer Report Findings

IAB Canada presents the results from the Buy-side Digital for Reach report. This study will highlight insights on the direction of strategic planning according to planners and buyers in Canada. 

Sonia Carreno, President, IAB Canada

1:15pm – 1:30pm Building a Consumer Centric Measurement Ecosystem

P&G will share their principles for creating a consumer centric measurement ecosystem in Canada along with the technology, principles, and partnerships needed to bring it to life. Together we can create something that is good for business and for the Canadian consumers we serve. 

Bethanie Butcher, Vice President, Brand Operations and Analytics & Insights, P&G Canada

1:30pm – 1:45pm The Gold Standard Supply Chain – Fireside Chat

A fireside chat with Chief Digital Officer of IAB UK joins IAB Canada’s Head of Policy to explore the global Gold Standard initiative for the supply chain and its impact on addressable audience volumes and reach. 

  • Tim Elkington, Chief Digital Officer, IAB UK
  • Jill Briggs, Head of Policy, IAB Canada
1:45pm – 2:25pm Addressability: The Moving Target – How to Attain Scale in a Shifting Media Landscape – Panel Discussion

A panel discussion that explores the new frontiers of addressability through Unified IDs, advanced contextual advertising and branded content initiatives to deliver privacy-first effective brand outreach.

  • Brian Batenburg, Head of Digital Advertising, The Globe and Mail
  • Jamie Penkethman, Product Marketing Director, Index Exchange
  • Jeremy Freedman, Head of Programmatic Media, Google Canada
  • Phil Hsia, Business Solutions Manager, Snap Inc.

Moderator: Celeste Mussio, Head of Data and Technology Platforms, Pelmorex Corp.

2:25pm – 2:35pm State of Audio: Insights on the Audio Landscape in Canada and the Reach Opportunity

Delving into the Audio channel to discover the opportunity on reaching engaged audiences through theater of the mind and hyper-contextual opportunities. 

Adam Ritchie, Business Manager, AudioVelocity

2:35pm – 2:45pm State of Connected TV – Sight, Sound and Motion at Scale

CTV presents one of the fastest growing channels for delivering effective reach and holds amazing opportunities for brands to connect with audiences. Hear about the latest capabilities of the channel through an open discussion between the buy and sell, as they discuss what the on-screen future holds.

Derek Fung, Sales Manager, Canada, Samsung Ads

Daniel Bosc, Director of Addressable Strategy, Matterkind

2:45pm – 3:00pm Measurement is Coming to Channels Near You – Fireside Chat

A fireside chat with Nielsen ONE Ads and the President of IAB Canada to discuss the importance of cross media measurement – what we’re seeing in the US and when we can anticipate similar scenarios for Canada. 

  • Anupa Radhakrishnan, Product Manager, Nielsen ONE Ads
  • Sonia Carreno, President, IAB Canada
3:00pm – 3:15pm The Measurement Mind Game
Franni Segal, Senior Measurement Strategy Lead, Quantcast
3:15pm – 3:20pm Closing Remarks

Thank you to our Corporate Elite Sponsor